Inside Self Storage: Features/Columns

Converting Your Website Visitors to Paying Self-Storage Customers

There's a lot of talk in the self-storage industry about the importance of getting people to a facility or business website. But what happens once you have a Web visitor? Today you have to deal with billions of Web competitors, including many that offer online rental ...More

October 18, 2012

Posted in Articles, Management, Marketing

Partnering With a Call Center: Self-Storage Operators Share Their Success Stories

Self-storage managers handle heavy operational workloads while serving tenants and fielding an unpredictable number of business phone calls. An examination of two unique operations reveals some behind-the-scenes insight on why operators are partnering and finding success ...More

October 16, 2012

Posted in Articles, Management, Technology

How Self-Storage Operators Should Contend With 'Blanket' Subpoenas: Complying With the Law While Protecting Tenant Information

Self-storage operators are seeing an uptick in all-encompassing "blanket" subpoenas from federal agencies. While they don’t want to violate their tenants’ trust, they must comply with the law. Here are some guidelines on what federal agents can ask for and when, and how ...More

October 14, 2012 By Jeffrey Greenberger

Posted in Articles, Legal Issues, Management

Self-Storage Management Companies: Choosing a Partner, Setting Expectations and Evaluating Performance

There’s a big distinction between owning a self-storage business and operating one. Not all owners wish to oversee staff and manage day-to-day tasks such as unit rentals, marketing and facility maintenance. Hiring a third-party management company allows an operator to step ...More

October 12, 2012 By Amy Campbell

Posted in Articles

5 Things to Consider When Buying an Existing Self-Storage Facility

If you're interested in acquiring an existing self-storage facility, here are five factors to consider as you evaluate a particular opportunity. ...More

October 8, 2012

Posted in Articles, Real Estate

Understanding and Unleashing the Power of Google+ for Your Self-Storage Facility

Google’s entry into social media has caused confusion for some online users. Self-storage operators first need to understand how the new platform works, and then apply these strategies to land higher in search-engine results. ...More

October 6, 2012

Posted in Articles, Management, Marketing

Working With a Self-Storage Call Center in 2013? Know How to Get the Most Out of the Partnership

When working with a call center, self-storage operators should examine their own goals, and then take a strategic approach to build a successful partnership. ...More

October 4, 2012 By Tron Jordheim

Posted in Articles, Management, Technology

Offering Payment Flexibility and Options to Your Self-Storage Customers

Payment flexibility is crucial to a self-storage facility’s operation. In fact, the payment options an operator provides can be the deciding factor as to whether a customer rents at a facility or finds one that can meet his payment needs. ...More

October 2, 2012

Posted in Articles, Finance, Management

Considerations for Choosing a Maintenance Professional for Your Self-Storage Business

This article contains guidelines for hiring a contractor or other professional to help a self-storage operator eliminate maintenance headaches at his facility. ...More

September 30, 2012

Posted in Articles, Management

Offline Self-Storage Marketing: Finding an Agency to Assist With Your Print Needs and Goals

Although there’s a shift in focus and the distribution of marketing dollars to online strategies, offline (print) marketing is a viable way to support online efforts. Here are several factors self-storage operators should consider when determining the best agency to reach ...More

September 28, 2012

Posted in Articles, Management, Marketing

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