• Selling RS-Lite
    Two columns ago, I addressed ways to communicate the value of records storage lite (RS-lite) to self-storage customers. Last month, we looked at how to market the service to prospects. This month, you’ll learn how to develop a sales strategy for RS-lite in a self-storage ...More
    June 1, 2005 Cary F. McGovern Posted in Articles
  • Got Cameras?
    Obvious reasons for investing in a video-surveillance system include rising crime rates, legal-liability issues and homeland security. While these are all valid, they aren’t the most important motivation for making an investment in security. What is? Competition. If you ...More
    June 1, 2005 Matthew Nattenberg Posted in Articles
  • The North-Central Corridor
    This month, I gathered real estate experts to discuss the state of self-storage in the North-Central United States. Let’s hear what they have to say about their respective cities and regions. Our panel includes: Bruce Bahrmasel, The Preferred Realty Group, Lincolnwood, ...More
    June 1, 2005 Michael L. Mccune Posted in Articles
  • Selling Promise-Free Security
    Do you believe that to attract more tenants and justify your rents you have to offer ancillary services and other amenities? If so, security is likely high on the list of items you market to customers. Most storage-use surveys show that safety and security are among the top ...More
    June 1, 2005 Tron Jordheim Posted in Articles
  • Super Smart Devices
    Lately, there’s increasing interest in creating self-storage facilities that offer 24/7 service—sites that operate without a manager or with reduced onsite staff. These automated facilities have their pros and cons. On the positive side, they require less personnel, which ...More
    June 1, 2005 Tim Seyfarth Posted in Articles
  • The Great Marriage: Software and Security
    To maximize their assets and stay competitive, self-storage owners look for ways to incorporate the latest technology into their facilities while maintaining reasonable prices. They jump to embrace high-end, cost-effective solutions that simplify operations, make managers ...More
    June 1, 2005 Julia Shih Posted in Articles, Technology
  • Security Gates: Friend and Foe
    Self-storage owners purchase automatic access-control gates to heighten the security of their premises and the safety of tenants’ goods. Customers feel confident about storing their possessions in a gated facility because gates are great deterrents to potential burglars and ...More
    June 1, 2005 Amy Brown Posted in Articles
  • The Power of Latino
    “Hispanic Marketplace” is dedicated to educating self-storage professionals about the possibilities of the burgeoning Latino market. The U.S. Hispanic population—and its buying power—is growing at an astounding rate, making it an attractive target for businesses that ...More
    June 1, 2005 Myrna Sonora Posted in Articles
  • Small-Town Service
    I recently relocated from Santa Barbara, Calif., to a small city of 30,000 people just north of San Luis Obispo. It’s a cozy little town where the cashier at the grocery store talks to everyone in line and the bag boy still asks if he can carry out your groceries. ...More
    June 1, 2005 Pamela Alton-Truitt Posted in Articles
  • DBCI Gives 'Hanging Tough' Award
     Douglasville, Ga.-based DBCI (Doors & Building Components Inc.), a manufacturer of steel roll-up curtain doors and building components for the self-storage industry, honored JB Mathews Co. of Apopka, Fla., as the first recipient of its “Hanging Tough Award” for ...More
    May 22, 2005 Posted in News