• Supply & Demand
    The most recent buzz in the self-storage world centers around overbuilding and, in financial circles, market saturation. The real question seems to be: When and where has a market reached equilibrium in terms of supply and demand? What about square foot per capita? This ...More
    February 1, 2004 RK Kliebenstein Posted in Articles, Development
  • Agreement Attributes
    The most important component in the operation of a commercial records-storage facility is the standard storage agreement. It ensures permanency and a lifetime relationship with your client. There is an industry-standard contract form with features that ensure your long-term ...More
    January 1, 2004 Cary F. McGovern Posted in Articles
  • Moving Up
    When it comes to their work, most people want to do a good job, be recognized for it and, hopefully, rewarded. Most of us have, at one point, experienced the great feeling of being complimented by the boss on a job well done, the inner glow of pride, the satisfaction of ...More
    January 1, 2004 David Fleming Posted in Articles
  • Four Steps to Marketing Success
    No matter how attractive your storage facility, no matter how many brilliant features you offer, without a good marketing system and a plan, your chances for success are minimal. The storage business is a simple business, but it’s not an easy business. The steps are ...More
    January 1, 2004 Fred Gleeck Posted in Articles
  • TECHNOLOGY: THE LEAST YOU SHOULD KNOW
    Technology is more simple and complex than it used to be. This may seem contradictory, but it is true. Software is simpler:It features a graphical user interface (fonts, color, icons, etc.). There has been 30 years of research into what “easy to use” really means. It is ...More
    January 1, 2004 Michael Richards Posted in Articles, Technology
  • Perfect Publicity
    The self-storage industry has experienced incredible growth in the last decade. This expansion has necessitated more sophisticated marketing and sales/advertising plans for facilities to stay competitive. Without physically and strategically upgrading older, less-refined ...More
    January 1, 2004 Anne Ballard Posted in Articles
  • The National Market
    As we begin the new year, our roundtable of real estate experts discusses the national self-storage market. Let’s hear what they have to say about their respective cities and regions. Joining us in our survey this month are: C. William Barnhill, Omega Properties, Mobile, ...More
    January 1, 2004 Michael L. McCune Posted in Articles
  • No Party for Pests in the New Year
    I have never been a big fan of New Year’s resolutions. My viewpoint is probably colored by the fact I have never been able to keep resolutions beyond the first week of January. In retrospect, my failures were mostly due to trying to immediately give up bad habits I had ...More
    January 1, 2004 Ken Berquist Posted in Articles
  • Let Your Customers Know
    The grand opening of your new facility is only a few weeks away. The building is almost complete and your staff hired. Now it is time to get the message out about your services, and you face some crucial decisions about advertising. Where do you start? There are many ...More
    January 1, 2004 Elaine Foxwell Posted in Articles
  • Service, Not Servitude
    Customer service has been a buzz phrase for several years now and, although many companies claim to excel at it, few actually do. Some companies, on the other hand, take customer service to the extreme, a situation that can easily backfire. Let me share with you an incident ...More
    January 1, 2004 John Tschohl Posted in Articles