• Hiring the Right Manager
    The single most important marketing tool you have in the storage business is your manager. The problem is, frequently, the wrong people are selected for this job. Understand the concepts in this article, and you’ll make better choices and end up with the right person behind ...More
    October 1, 2003 Fred Gleeck Posted in Articles
  • Security in Vehicle Storage
    With the continuing popularity of recreational travel and boating, stringent CC&Rs that don’t allow parking of recreational vehicles within their neighborhoods, and stricter city ordinances, boat and RV storage is becoming more of a necessity then ever before. More and ...More
    October 1, 2003 Karen Genualdi and Courtney Doerfler Posted in Articles
  • Risky Business
    When mobile storage emerged a few years ago, it seemed like the next big thing. Sometimes called portable storage, it was convenient, expanded a self-storage operator’s market beyond the typical 5-mile radius, and enabled self-storage to compete with moving and storage ...More
    October 1, 2003 Amy Campbell Posted in Articles
  • Records Management 2003
    Records management has become a dynamic revenue producer in self-storage. Technology, competitive advantage, access to clients, simple solutions and low entry cost all add up to big bucks for operators willing to add this service. This article focuses on why 2003 may be the ...More
    October 1, 2003 Cary F. McGovern Posted in Articles
  • Hampton Boat & RV Storage
    Archie Allen never imagined his love for sailing would lead to the construction of his own boat and RV storage facility. Although he owns a boat, Allen did not picture himself in the storage business until two years ago. The Hampton, Va., resident stored his boat at a ...More
    October 1, 2003 Elaine Foxwell Posted in Articles
  • The Central United States
    This month, I gathered a roundtable of experts to discuss the state of selfstorage in the Central United States. Let’s hear what local experts have to say about their respective cities and regions. Our panel of brokers includes: Bruce Bahrmasel, The Preferred Realty Group, ...More
    October 1, 2003 Michael L. McCune Posted in Articles
  • Putting On the Dog
    IN THIS DOG-EAT-DOG WORLD, I’ve discovered the sale of ancillary storage services and products has been appreciated by my customers and profitable for my self-storage center. One successful niche has been the storage and management of hardcopy business records—records ...More
    October 1, 2003 Jay Sundher Posted in Articles
  • The Mobile Attic
    After working in the trailer-leasing industry, Mobile Attic Owner Pete Cash wanted to develop an attractive product he could offer customers, one they wouldn’t be ashamed to have delivered to their homes. At the time, he didn’t have many residential ...More
    October 1, 2003 Posted in Articles
  • Storage Craze
    What do you think of when you think of RV and boat storage? The word “booming” should immediately come to mind. There is an RV craze sweeping the nation as baby boomers retire and, for the first time in their lives, invest in fun and leisure. A popular bumper sticker sums ...More
    October 1, 2003 Posted in Articles
  • Marketing Self-Storage in Europe
    Casaforte Self-Storage S.p.A.’s marketing strategy has evolved over the last six years, becoming an increasingly more targeted and professional process. As a team of people who believe in the project, the Casaforte group has worked on this process, turning its ...More
    October 1, 2003 Sabrina Tordo Posted in Articles