• Every Dollar Counts
    Self-storage operators are constantly bombarded by businesses trying to get them to spend money on marketing. Whether it’s for a newfangled security system or an ad in the local Penny Saver, it seems everyone is trying to get you to part with your hard-earned dollars. While ...More
    January 1, 2005 Fred Gleeck Posted in Articles
  • Creative Customer Service
    Is customer service a thing of the past or just hard to find? From buying that steaming cup of cappuccino in the morning to dashing into the grocery store on the way home, we are exposed to various levels of service throughout the day. As customer service is truly a ...More
    January 1, 2005 Sharon Pallas Posted in Articles
  • The Anti-Salesperson
    Have you ever tried to ask for help at a store and the person you asked said, “I don’t handle that. I’m not the salesperson”? How did it make you feel? It probably didn’t make you want to reach for your wallet.How many of you have management teams on which only one person ...More
    January 1, 2005 Tron Jordheim Posted in Articles
  • Michaels/Wilder Group
    When you need a self-storage expert to consult on Yellow Pages advertising, who you gonna call? For the past 15 years, the answer has often been Peoria, Ariz.-based Michaels/Wilder Group. Though not exclusive to the self-storage industry, the consulting agency arrived on ...More
    January 1, 2005 Kimberly Hundley Posted in Articles
  • Diary of a Potential Customer
    Good morning! I’m your typical busy potential customer, calling to inquire about renting storage space. Want to know how to easily get me to call the next facility in the phone book? Read on! 1. Take your time answering the phone. Any more than two rings, and I think a) ...More
    January 1, 2005 Ron Welty Posted in Articles
  • In the Marketing Know
    Everyone in self-storage business wants to be successful—that’s a given. But once your facility is up and running, your job isn’t over by a long shot. Sure, you’ve made a lot of right decisions up to this point, but now you must grow your business, day to day, month to ...More
    January 1, 2005 Susan Head Posted in Articles
  • Facility-Image Facelift
    Everything in life requires maintenance. Without it, things become worn out, stale and lifeless. Your facility image is no exception. In a competitive environment, an appealing look will deliver increased occupancy by attracting new customers. It also helps maintain current ...More
    January 1, 2005 Bill Jinks Posted in Articles, Marketing
  • Social Servicefly
    I was recently subject to some “captive audience” marketing on a Continental Airlines flight. Displayed on the in-cabin monitors were clever advertisements for the company’s online check-in and reservation system, which allows domestic e-ticket travelers to check in via the ...More
    January 1, 2005 Teri L. Lanza Posted in Articles
  • Promotions, Marketing and Customer Service
    All of us have had the experience of shopping for a car. It is one of the most frustrating, annoying and irritating buying experiences you can have. It also provides a great analogy for understanding important do’s and don’ts in customer service, marketing and ...More
    January 1, 2005 Fred Grauer Posted in Articles
  • Making the Most of Yellow Pages
    Self-storage owners frequently complain about the high cost of advertising in the Yellow Pages. Yes, the cost is higher than for other media. The reason is the Yellow Pages delivers a much higher rate of return than other forms of advertising. Here are some statistics: Of ...More
    January 1, 2005 Sue Weinman and Curt Ogieglo Posted in Articles