• No Party for Pests in the New Year
    I have never been a big fan of New Year’s resolutions. My viewpoint is probably colored by the fact I have never been able to keep resolutions beyond the first week of January. In retrospect, my failures were mostly due to trying to immediately give up bad habits I had ...More
    January 1, 2004 Ken Berquist Posted in Articles
  • Let Your Customers Know
    The grand opening of your new facility is only a few weeks away. The building is almost complete and your staff hired. Now it is time to get the message out about your services, and you face some crucial decisions about advertising. Where do you start? There are many ...More
    January 1, 2004 Elaine Foxwell Posted in Articles
  • Service, Not Servitude
    Customer service has been a buzz phrase for several years now and, although many companies claim to excel at it, few actually do. Some companies, on the other hand, take customer service to the extreme, a situation that can easily backfire. Let me share with you an incident ...More
    January 1, 2004 John Tschohl Posted in Articles
  • Market Up
    Throughout the month of November and December, the storage facilty at the end of my street displayed the following message on its changeable frontage sign: “Hide those holiday gifts with us! Half off December rent.” This was good. What was better was the change in sign for ...More
    January 1, 2004 Teri L. Lanza Posted in Articles
  • AJAY Equipment Corp.
    Randy Vander Hill began his career 32 years ago in the industrial-equipment industry when he was just a teen, working weekends and summers for the company that employed his father. In 1983, he launched his own business, Placentia, Calif.-based AJAY Equipment Corp., which ...More
    January 1, 2004 Amy Campbell Posted in Articles
  • Low-Cost Marketing Ideas
    In today’s high-tech world, we get bombarded by slick advertising. Thousands of dollars are spent on TV, radio, billboards, newspapers and magazines to win our business. Companies spend billions to get the word out about their products or services, and the self-storage ...More
    January 1, 2004 Pamela Alton Posted in Articles
  • Caughlin Ranch Mini Warehouse and RV Storage
    Renters of Caughlin Ranch mini warehouse and RV sin Reno, NEV., often ask co-owner and onsite manager Bob Ryan if they can have his job. From the cascading waterfall surrounded by verdant landscaping to the posh three-story manager’s home, the entrance to the 7-acre ...More
    January 1, 2004 Amy Campbell Posted in Articles
  • Construction Corner
    Construction Corner is a Q&A column committed to answering reader-submitted questions regarding construction and development. Inquiries may be sent to construction@ministorage.com. The fire department is requiring me to put a “Knox Box” on the outside of each of my ...More
    January 1, 2004 Posted in Articles, Technology
  • Risks of False Advertising
    It's the beginning of a new year and the time when storage owners start refreshing their advertising campaigns. Most use some form of advertising to attract new customers and create recognition for their facilities. Whether your advertising is elaborate or subtle, you want ...More
    January 1, 2004 Amy Brown Posted in Articles
  • Image Is Everything
    Although I have been involved in merchandising and marketing for the past 30-plus years, I still critique every retail store I visit. Sometimes what I see is not good but, nevertheless, revealing. Several months ago, I was in the local mall looking for a new pair of ...More
    January 1, 2004 Roy Katz Posted in Articles