• Inside Self-Storage Magazine: Conducting a Marketing Audit
    Every self-storage operator needs to make at least an annual examination of his marketing plan to ensure his strategies are optimal. In essence, you conduct a marketing audit, during which you ask pointed questions to see if you are doing everything possible to maximize the ...More
    January 1, 2006 Fred Gleeck Posted in Articles
  • The Five W’s of Customer Service
    Good customer service doesn’t just happen because you want it to; it happens because you work at it, all the time, every day. Following are the “five W’s” of effective service. They will help you measure your ongoing efforts and retain customers over time: 1. Who are your ...More
    January 1, 2006 Susan Head Posted in Articles
  • Call Centers Enrich Service
    In today’s aggressive market, self-storage owners are continually in search of ways to ensure success. They must ask themselves: Are they doing all they can to attract new customers and keep existing tenants happy, or is there something more? Most owners spend a great deal ...More
    January 1, 2006 Susan Head Posted in Articles
  • Your Marketing Strategy
    Believe it or not, developing a bona fide marketing plan isn’t difficult. The trick is to establish a course of action that attracts positive attention to your business and customers to your facility. I recommend a systematic approach you can immediately implement using an ...More
    January 1, 2006 Bob Vamvas Posted in Articles
  • E-Mail Management
    The movement of e-mail to center stage as a business-communication medium has made it critical for companies to systematically manage their incoming and outgoing messages. They need to know who is trying to reach them and why, and which potential customers they are ...More
    January 1, 2006 Ian Wayne Posted in Articles, Technology
  • Tracking: Your Best Marketing Tool
    Ten years ago, the word “marketing” was little used in the self-storage industry. Most operators used only the Yellow Pages to advertise their facilities, and a half-page ad was “big time,” costing about $500 per month. Then, as more investors learned about the ...More
    January 1, 2006 Pamela Alton-Truitt Posted in Articles
  • Marketing: Small Steps, Big Results
    It’s been years since I met a self-storage professional who didn’t believe in the value of advertising and promotions. But simply believing in something doesn’t mean it will be done effectively. So while most of the larger chains have well-run, professionally produced ...More
    January 1, 2006 Roy Katz Posted in Articles
  • Scarborough’s Fair
    As advertisers try to connect with the U.S. Hispanic market, they may find it useful to read the findings of Scarborough Research, which released its latest analysis of Latinos living stateside. The study, “Emerging Latino Markets in the U.S.: How to Find and Target the ...More
    January 1, 2006 Myrna Sonora Posted in Articles
  • The Bucks Start Here Part II
    Each month since January, we've concentrated on doing the background work for classic self-storage marketing. Now that's done, let's hit the throttle, pull back on the stick and take off. We're itching to tell our story, and media is our flight into the marketplace. Media ...More
    January 1, 2006 Harley Rolfe Posted in Articles
  • Pro Signage
    Self-storage owners frequently design and purchase their business signage with little thought. They fail to consider basic laws governing placement or to research the type of sign that really drives consumers to a site. But the cost of ineffective signage can be a daily ...More
    January 1, 2006 Perry Powell Posted in Articles