• Boost Your Bloomin’ Business!
    Any self-storage operator with an impressive property welcomes foot traffic as a means to heighten awareness of his location and offerings. Though drawing crowds to a storage facility can be difficult, Saline, Mich.-based U.S. Storage Depot manages with an amazing ...More
    January 1, 2006 Kimberly Hundley Posted in Articles
  • Yellow Pages Advertising
    When you’re a large Yellow Pages (YP) advertiser with a big budget, everything is negotiable, whether the advertising is handled locally or serviced regionally/ nationally by an agency. But since “large” accounts are defined by YP publishers as those advertising in at least ...More
    January 1, 2006 Sue Weinman Posted in Articles
  • Marketing Through Special Events
    In today’s competitive marketplace, it’s extremely important to capture every opportunity to promote your self-storage facility. Whether you’re a new site with a 1,000 units or an older store with 200, special events can bring you increased rentals and revenue. Before you ...More
    January 1, 2006 Sharon Pallas Posted in Articles
  • Setting the Service Standard
    If you want to be successful in any industry, you would do well to emulate those people and organizations that make customer service a priority. Smart leaders understand they’re not in the banking, retail, manufacturing, etc., business—they’re in the service business. And ...More
    January 1, 2006 John Tschohl Posted in Articles
  • How to Prevent Electronic-Payment Fraud
    Payment fraud can be one of the most significant problems a self-storage operator faces. The scope of annual merchant-service fraud is approximately $3 billion dollars per year in the United States, or about 10 percent of total electronic transactions. As it relates to ...More
    January 1, 2006 Ross Federgreen Posted in Articles, Finance
  • AJAY Equipment Corp.
    Until this summer, an older, two-story self-storage facility in San Diego used a forklift to move tenants’ goods to second-floor units. The site’s new owner wanted to eliminate the risk and expense of this bulky equipment by installing lifts. He chose Placencia, ...More
    January 1, 2006 Elaine Foxwell Posted in Articles
  • Tracking: Your Best Marketing Tool
    Ten years ago, the word “marketing” was little used in the self-storage industry. Most operators used only the Yellow Pages to advertise their facilities, and a half-page ad was “big time,” costing about $500 per month. Then, as more investors learned about the ...More
    January 1, 2006 Pamela Alton-Truitt Posted in Articles
  • E-Mail Management
    The movement of e-mail to center stage as a business-communication medium has made it critical for companies to systematically manage their incoming and outgoing messages. They need to know who is trying to reach them and why, and which potential customers they are ...More
    January 1, 2006 Ian Wayne Posted in Articles, Technology
  • REITS Surprise Analysts in 2005
    The REIT sector, particularly self-storage, enjoyed unexpected success in 2005 and finished the year on a high note. ...More
    December 12, 2005 Posted in News
  • ISS Meets Success in Miami
    Despite a postponement due to Hurricane Wilma and competition with holiday travel plans, the Inside Self-Storage Expo in Miami, Nov. 28-Dec. 1, was a tremendous success for attendees, speakers and exhibitors alike. ...More
    December 9, 2005 Posted in News