Thoughts From the Road
Thoughts From the Road By Jim Chiswell I want to start this month's column with a correction to an article I published in the April 2001 issue of this magazine called "The Feasibility Study." In my haste to make deadline, I made an error in explaining Buzz ...More
July 1, 2001 Jim Chiswell
Posted in Articles
Is Marketing Dead Weight?
Are You Waiting for Rivals to Strike? By Harley Rolfe There is good reason why it takes the jolt of competition for most business owners--particularly in this industry--to develop a serious interest in marketing. Implementing a sound marketing program requires a change in ...More
July 1, 2001 Harley Rolfe
Posted in Articles
Go for Mobile
Go for MobilePortable storage units add flexibility, profitability to your business By Amy Campbell With a self-storage facility seemingly on every corner, standing above the crowd is a challenge in this industry. Offering ancillary products such as packing materials or ...More
July 1, 2001 Amy Campbell
Posted in Articles
Call Me!
Call Me!Are customers slipping through the phone wires? By Keith Ruehle You designed the perfect ad, spent weeks negotiating with the Yellow Pages representative and, finally, the new phone book is out. Your ad is working; it's drawing calls from many prospective customers. ...More
July 1, 2001 Keith Ruehle
Posted in Articles,
Technology
Love Them or LOSE THEM
Love Them or LOSE THEMSeven strategies to retain employees By Robert B. Tucker Finding good employees has never been more challenging than it is in today's tight market, and retaining them is even tougher. Companies now face the most competitive job market in decades, and ...More
July 1, 2001 Robert B. Tucker
Posted in Articles
Sales and Marketing Strategy
Sales and Marketing StrategyAn absolute for self-storage success By Dan Dombrosky If you're a self-storage operator or manager, you may be asking yourself: "What's strategy got to do with it? All I'm trying to do is lease up. If I wanted some theoretical mumbo-jumbo, I ...More
July 1, 2001 Dan Dombrosky
Posted in Articles
Selling Records-Management Solutions
Closing the Sale By Cary McGovern This article discusses the most important element of the selling process: the close. All is lost if you get to the point of the close and discover the customer isn't buying. The sales cycle is indeed a process. Getting through that process ...More
July 1, 2001 Cary McGovern
Posted in Articles
Inside Self-Storage Magazine 07/2001: Fire Prevention & Safety
Fire Prevention & Safety By David Wilhite Fire Prevention Week is held each year to commemorate one of the worst fires in American history--the Great Chicago Fire of 1871. According to popular legend, at about 9 p.m. on Sunday, Oct. 8, a cow in a barn behind ...More
July 1, 2001 David Wilhite
Posted in Articles
Getting Started
Getting StartedSelecting a solid site for a new self-storage business By Harold C. Leslie In today's market, it is more important than ever to do your homework before investing in a new self-storage project. Unlike the early days where you could build a project and expect ...More
July 1, 2001 Harold C. Leslie
Posted in Articles,
Development
