• Marketing in Times of Crisis
    The past few years have been extremely trying for the American public. Between war, terrorism, hurricanes and the economy, we have really been tested. Recently, while visiting with a very knowledgeable international banker, I asked him how he thought the United States is ...More
    January 1, 2006 Fred Grauer Posted in Articles
  • Ask for Me By Name
    Sometimes sales strategies are deliberate, other times they are the organic product of a specific situation, sales culture or staff member. If you examine particulars, you can usually come up with sales techniques that work especially well for your business. This column is ...More
    January 1, 2006 Tron Jordheim Posted in Articles
  • New Year, New Look, New Chi
    In Chinese culture, the word “chi” refers to life energy. With a literal translation of “breath” or “force,” it signifies the ethereal matter of which every living thing is composed. Early Taoists, believing chi was inherent in our breath and bodily fluids, developed ways ...More
    January 1, 2006 Teri L. Lanza Posted in Articles
  • Italian Facility Starts Small
    The European self-storage landscape is dominated by multi-facility operators involved in a seemingly endless stream of acquisition, mergers and expansion plans. But a few single-site enterprises are making a name for themselves, too.Last year, Sara Keller founded Spazio in ...More
    January 1, 2006 Kimberly Hundley Posted in Articles
  • Marketing & Man’s Best Friend
    Marketing & Man’s Best Friend The day our storage facility went to the dogs—literally! By David Perea OK,forget everything you’ve learned about how an attractive, well-maintained storage facility is a critical element of marketing your site to potential tenants. Don’t ...More
    January 1, 2006 David Perea Posted in Articles
  • Elements of Design
    Every display ad you use to promote your self-storage business should be designed to maximize customer response—that’s a given. Unfortunately, few operators understand and use the design elements that best attract prospects’ attention. Following are some tips to make ...More
    January 1, 2006 Sue Weinman Posted in Articles
  • Your Marketing Strategy
    Believe it or not, developing a bona fide marketing plan isn’t difficult. The trick is to establish a course of action that attracts positive attention to your business and customers to your facility. I recommend a systematic approach you can immediately implement using an ...More
    January 1, 2006 Bob Vamvas Posted in Articles
  • Call Centers Enrich Service
    In today’s aggressive market, self-storage owners are continually in search of ways to ensure success. They must ask themselves: Are they doing all they can to attract new customers and keep existing tenants happy, or is there something more? Most owners spend a great deal ...More
    January 1, 2006 Susan Head Posted in Articles
  • The Five W’s of Customer Service
    Good customer service doesn’t just happen because you want it to; it happens because you work at it, all the time, every day. Following are the “five W’s” of effective service. They will help you measure your ongoing efforts and retain customers over time: 1. Who are your ...More
    January 1, 2006 Susan Head Posted in Articles
  • Inside Self-Storage Magazine: Second Thoughts About Tax-Deferred Exchanges
    What Is a 1031 Exchange? Source: For1031.com Under section 1031 of the Internal Revenue Code, a real property owner can sell his property and then reinvest the proceeds in ownership of like-kind property and defer the capital-gains taxes. To qualify as a like-kind exchange, ...More
    January 1, 2006 Dale C. Eisenman Posted in Articles