Units for $9.95
If you don't offer units for $9.95 at your facility, you should. Forget how you're going to offer them for the moment and just think about the concept. How many more people could you get to visit your facility if you had units that rented for just $9.95? What size unit ...More
April 1, 2002 Fred Gleeck
Posted in Articles
More Marketing 102
Last month, I ventured into the never-neverland of marketing viewpoints and tried to show how perception of a product--not the actual physical offering--is the arena of marketers. I showed how media can create a label or symbol that has value independent of any product. I ...More
April 1, 2002 Harley Rolfe
Posted in Articles
Self-Storage and Self-Serve
At first glance, a self-storage facility and a self-service carwash may seem an unlikely pair. Closer examination reveals the two businesses are actually complementary. Self-storage operators across the country are beginning to experiment with not only carwashes, but ...More
April 1, 2002 Sara Cooper, with contributions by Matt Morgan
Posted in Articles
Insurance Corner
Floods can happen to any business at any time--you don't have to be located near water to be at risk. Heavy rains or winter-water runoff can cause flood damage, even in areas not normally prone to flooding. But did you know losses due to flooding are excluded from coverage ...More
April 1, 2002 David Wilhite
Posted in Articles
Thoughts From the Road
The Federal Trade Commission recently reported that identity theft is one of the largest areas of concern it hears expressed by Americans. The issue of identity theft is a double-edged sword for the self-storage industry. On one side, we can become victims if a customer ...More
April 1, 2002 Jim Chiswell
Posted in Articles
Side Dish
Kraft used to have an ad campaign for Stove Top stuffing that depicted family members sitting down to dinner. Chicken. Potatoes. Some vegetable or other. And very long faces. Then, mom gets the bright idea to serve Stove Top and, suddenly, the sky is bluer! Birds are ...More
April 1, 2002 Teri L. Lanza
Posted in Articles
Effective Sales Management
Selling records- management services requires managing the sales process and the salesperson, which entails measurement, comparison and action. This article discusses how this can best be done in an entrepreneurial environment. The Hunting Trip A salesperson and his ...More
April 1, 2002 Cary F. McGovern
Posted in Articles
The Northwest
This month's travels take us to the Northwest. The group we interviewed seems to be seeing a decrease in the effects of the recession, confirming the self-storage industry has once again eluded the fate that befalls other types of real estate. Let's hear what the local ...More
April 1, 2002 Michael L. McCune
Posted in Articles
Price Self Storage
People say location is everything--especially in real estate. The developers of Price Self Storage in San Diego couldn't agree more. Price Self Storage West L.A. LLC, a partnership between Price Self Storage and Calabasas, Calif.-based Ezralow Co., happened upon a choice ...More
April 1, 2002 Amy Campbell
Posted in Articles
