Turning Callers Into Visitors
Storage is a simple business, but it's not an easy business. It's simple because the steps are obvious. First, you have to generate phone calls from prospects. These result from a strong and well-executed marketing campaign. Second, you have to get those who call to visit ...More
December 1, 2001 Fred Gleeck
Posted in Articles
Protecting Your Facility Against Winter Weather
Winter weather can present severe exposures to your self-storage operation and the systems necessary to keep your facility running. Freezing temperatures, blustery winds, ice, sleet and snow can all cause extensive damage to your buildings and property, especially if you ...More
December 1, 2001 David Wilhite
Posted in Articles
THE SOUTHWEST
This month's travels take us to the great Southwest, which has been a traditionally strong area for self-storage operators. Let's hear what our local experts have to say about their respective cities and regions. Our Southwest brokers join us in this survey: Mark Keys ...More
December 1, 2001 Michael L. McCune
Posted in Articles
Self-Storage in the International Arena
The first European self-storage facility was built in the United Kingdom in 1984, though the first self-storage facility in Continental Europe was built in Brussels at the end of the 1980s. At the beginning of the '90s, the first two French facilities were built. The first ...More
December 1, 2001 Cesare Carcano
Posted in Articles,
Development
Your Rivals: Friend or Foe?
Developing personal relationships with your competition may cause you to be conflicted. This is especially true if your entry into the self-storage business occurred after having particularly positive experiences visiting other facilities in your area. You may have felt ...More
December 1, 2001 Harley Rolfe
Posted in Articles
Jump-Start a Records-Management Business
There has never been a better time to enter the commercial records-management business. There are several factors at work that make this the precise time for such a business opportunity. But records management is not for the faint at heart. It requires hard work and capital ...More
December 1, 2001 Cary F. McGovern
Posted in Articles
Sign On
There are more elements to a good sign than first-time owners--maybe even old hands--might believe. Signs are a major tool in a facility's marketing strategy often overlooked or misunderstood. Approached with an eye toward marketing, sign design and purchase can go a long ...More
December 1, 2001 Tom Leveen
Posted in Articles
Talking Tongues
In the October issue, I shared in my letter about my experience living abroad in Siena, Italy during college. Although I won't say I was perfectly fluent in the language upon returning to the States, I did acquire a reasonable working knowledge of the native tongue. I ...More
December 1, 2001 Teri L. Lanza
Posted in Articles
