• Secure Marketing
    You’ve probably heard of DVRs, and maybe people tell you to get one, but what are they and how can they improve your self-storage operations? These devices have a strong security application and add a marketing dimension for storage facilities. Tenants appreciate feeling ...More
    January 2, 2007 Steve Weinstein Posted in Articles, Technology
  • Marketing 101
    New to self-storage? Here’s a crash course in industry marketing—past, present and future—to orient you on understanding and reaching storage customers. People have put goods in storage areas since civilization began. The first seeds of self-storage as a business were sown ...More
    January 2, 2007 Bob Winet Posted in Articles
  • RECORDS MANAGEMENT
    Self-storage companies offering records storage often forget to reach out to commercial-records customers. It’s a common oversight, yet you can grow your records-storage business exponentially by communicating directly to the business sector. In fact, those who operate ...More
    January 2, 2007 Cary McGovern Posted in Articles
  • News
    To submit a press release to this section, e-mail details to storagenews@vpico.com. N.J. Storage Operators Feel the (Tax) Pain Self-storage operators in New Jersey, who had to start charging a 7 percent sales tax on storage rentals on Oct. 1, are feeling the pain of lost ...More
    January 2, 2007 Posted in Articles
  • Electronic Message Signs
    Shopping for the correct electronic sign is like walking through a cow pasture. Proceed with caution or you could step into trouble! Over the last few years more suppliers of electronic signs have attended tradeshows, exhibiting beautiful, color, low-cost signs attractive ...More
    January 2, 2007 Perry Powell Posted in Articles, Technology
  • On-The-Spot Marketing
    When we think of marketing, usually it’s Yellow Pages, newspaper ads and neighborhood fliers that come to mind. But we also we have great opportunities for marketing right under our noses. Frequently, we neglect to use our own facility space to reach customers already using ...More
    January 2, 2007 Linnea Appleby Posted in Articles
  • Products & Services
    If you have a product or service you would like featured in this section, e-mail detailed information and a high-resolution digital photo, if available, to storagenews@vpico.com. Janus Elevator Products Panachrome 3D Janus Elevator Products offers its Panachrome 3D product ...More
    January 2, 2007 Posted in Articles
  • Be a Copycat
    Pretend you’ve never rented a self-storage unit, never been to a facility and know absolutely nothing about the business. Imagine you’re building a new home, have sold your house and are renting a small apartment in the interim, but have nowhere to store your belongings. ...More
    January 2, 2007 Mel Holsinger Posted in Articles
  • FACILITY SPOTLIGHT
    Barry Switzer knows all about victory. He has one of the highest winning percentages of any college football coach in history. Now, the former head football coach for the national champion Oklahoma Sooners and Super Bowl champion Dallas Cowboys scores with the founding of ...More
    January 2, 2007 Elaine Foxwell Posted in Articles
  • AT THE CAR WASH
    Entrepreneurship is about optimism and opportunity. Within that mindset, you must market your business correctly. Every industry has its traditional marketing strategies proven to deliver results. But going the safe, well-trodden route begs the question, “Do I want to be ...More
    January 2, 2007 Fred Grauer Posted in Articles