• SPEAKING OF SALES ...
    Many self-storage owners are already using the Internet as a marketing tool. Just do a search on storage-related words on any search engine and you’ll see what I mean. If you’ve learned anything about Internet advertising, you know you can spend a lot and get only a little ...More
    December 1, 2006 Tron Jordheim Posted in Articles
  • Performance Reviews
    One of the worst things you can do as a business owner or manager is fail to acknowledge the performance of employees, the lifeblood of your organization. Staff members managing day-to-day operations are crucial to the success of any self-storage facility. Failure to review ...More
    December 1, 2006 Jim DiNardo Posted in Articles
  • MANAGER'S MEMO
    December rings in a season of celebration—as well as reflection upon our accomplishments and failures for the past year. At my company, we’re busy preparing the next annual budget, part of which addresses employee costs. With this comes the obligation of conducting employee ...More
    December 1, 2006 Mel Holsinger Posted in Articles
  • REAL ESTATE ROUNDUP
    Our roundtable of broker affiliates gathered to discuss storage in the Western United States. Panel members were asked to summarize the self-storage market in their areas: David Anderson, Lee & Associates, Carlsbad, Calif.; Richard Arnold, Arnold/Forcum & ...More
    December 1, 2006 Michael McCune Posted in Articles
  • RECORDS MANAGEMENT
    Business-records management has traditionally been provided in large cities, but over the past decade more entrepreneurs are offering the service in much smaller towns. Just how can self-storage operators in small cities tap into this profitable venture? Let’s take a look ...More
    December 1, 2006 Cary McGovern Posted in Articles
  • Products and Services
    If you have a product or service you would like featured in this section, e-mail detailed information and a high-resolution digital photo, if available, to storagenews@vpico.com. Extreme CCTV High Performance CCDs and PTZ System Extreme CCTV releases its new M4 and MX4 ...More
    December 1, 2006 Posted in Articles
  • News
    Capco Celebrates 21st Year Capco Steel Inc., a nationwide steel supply and erection company headquartered in San Antonio, Texas, celebrated 21 years in business in September. Capco is involved in the preplanning, design, engineering, production and erection of metal-frame ...More
    December 1, 2006 Posted in Articles
  • INDUSTRY INTERVIEW
    His clients refer to him as “the closer.” Friends call him RK. The industry knows the self-storage veteran as RK Kliebenstein, the southern Florida-based real estate entrepreneur who has underwritten millions in self-storage transactions— and he’s done it with integrity ...More
    December 1, 2006 Elizabeth Sanchez Posted in Articles
  • Solving the Whodunit
    Mystery shopping is the act of evaluating employee performance without their awareness. You know the old saying, “When the cats away, the mice will play!” What are your employees doing? How are they truly treating your customers? A mystery shopper is also known as a secret ...More
    December 1, 2006 DJ Hobek Posted in Articles
  • ART OF MARKETING
    “I am not discouraged, because every wrong attempt discarded is another step forward.” —Thomas Edison In 2006, I personally witnessed marketing mistakes that cost their makers a fortune. I’m confident that marketing and sales missteps in the self-storage industry add up to ...More
    December 1, 2006 Derek M. Naylor Posted in Articles