• Be a Copycat
    Pretend you’ve never rented a self-storage unit, never been to a facility and know absolutely nothing about the business. Imagine you’re building a new home, have sold your house and are renting a small apartment in the interim, but have nowhere to store your belongings. ...More
    January 2, 2007 Mel Holsinger Posted in Articles
  • FACILITY SPOTLIGHT
    Barry Switzer knows all about victory. He has one of the highest winning percentages of any college football coach in history. Now, the former head football coach for the national champion Oklahoma Sooners and Super Bowl champion Dallas Cowboys scores with the founding of ...More
    January 2, 2007 Elaine Foxwell Posted in Articles
  • The Science of Marketing
    Many operators realize it takes more to attract new customers then it did a few years ago. A Yellow Pages ad is mandatory to lure tenants, but we can’t rely exclusively on the book anymore. Nowadays, ingenuity, creativity and science play equal roles in self-storage ...More
    January 2, 2007 Pamela Alton-Truitt Posted in Articles
  • LETTER FROM THE EDITOR
    It must be the marketing issue, because the exclamation-mark populace is running wild and FREE has manifested in all capital letters. Marketing, quite simply, is sending a message about your product that is clearly heard by the folks who count. Most of us get so busy with ...More
    January 2, 2007 Posted in Articles
  • Marketing Must Do’s
    Happy New Year! What a wonderful time to refresh, review and plan a winning marketing strategy for 2007. Were you thrilled with your facility’s performance in 2006? Did it make your heart sing all the way to the bank? If not, let’s review marketing strategies that will make ...More
    January 2, 2007 M. Anne Ballard Posted in Articles
  • California Dreamer
    Over the last 28 years, Jay Sundher, owner and manager of Hollywood Storage Center (HSC) in Newbury Park, Calif., has strategically turned his facility into one of the largest and most unique storage businesses in the world. HSC was developed in three phases over 28 years. ...More
    January 2, 2007 Greg Call Posted in Articles
  • People
    If you have a staff-related announcement such as a promotion, new hire or award you would like to include in the magazine, send an e-mail to storagenews@vpico.com. High-resolution, digital photos are appreciated. Patel Promoted to Rib Roof Sales Force Ketan Patel was ...More
    January 2, 2007 Posted in Articles
  • Knights of the Wrong Table
    The self-storage industry has seen remarkable growth in its relatively young existence. With this growth, a tremendous amount of money has been made—and spent. As always, when a lot of money is involved, a lot of attention is attracted. When attention is attracted, smart ...More
    January 2, 2007 Bruce McCardle Posted in Articles, Development
  • Real Estate
    If you have a sale, grand opening, groundbreaking or other real estate transaction you would like listed here, e-mail storagenews@vpico.com. Joan Lucas of Joan Lucas Real Estate Services represented the seller of three separate self-storage transactions in Colorado in ...More
    January 2, 2007 Posted in Articles
  • A LEGAL PERSPECTIVE
    Mind you, I know next to nothing about marketing. But as a lawyer in the industry, I look at your ads—particularly in the Yellow Pages—and I wonder if you mean to say what you’re saying. I know you face tremendous competition to place your ad ahead of others. You also need ...More
    January 2, 2007 Jeffrey Greenberger Posted in Articles