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  • Selling in a Competitive Marketplace
    As the self-storage industry continues to grow, evolve and become more competitive, we must recognize the importance of having an effective sales program. Today's customer is calling an average of four to five stores before deciding where to store his belongings. He has ...More
    July 1, 2002 Brad North
    Posted in Articles
  • Build a Retail Plan
    For the last 20 years, I've been involved in developing retail products, merchandising programs and displays for the package-shipping industry. As a relative newcomer to self-storage, I've been able to make some observations and draw some conclusions about where retailing ...More
    July 1, 2002 Roy Katz
    Posted in Articles
  • Maintenance and Tools of the Trade
    Complaint from customer that door won't open: money lost in repeat business. Complaint from customer that roof is leaking: lost referrals. Complaint from customer that gate won't open or is stuck: lost money in shortened rental. Having the right tool to take care of the ...More
    July 1, 2002 David Fleming
    Posted in Articles
  • The Northwest, Round Two
    This month's travels take us to the Northwest United States, a fast-growing area of the country with an active self-storage market. Let's hear what our local experts have to say about their respective cities and regions. Joining us in this survey are our Northwest brokers: ...More
    July 1, 2002 Michael L. McCune
    Posted in Articles
  • Shape-up Summer
    Outdoors The outside of your facility is where customers get their first impression. Here are a few guidelines to keeping your outdoor environment looking sharp. Landscaping Kill weeds with a commercial weed killer as soon as they appear, especially in cracks between the ...More
    July 1, 2002 Amy Campbell
    Posted in Articles
  • Premarketing Your Storage Facility
    You've invested a ton of money in your storage facility and it's going to open soon. "Soon" could be in the next 10, 30, 90 or even 120 days or more. What do you need to do to make sure your facility fills as quickly as possible when you do open? About three years ago, a ...More
    July 1, 2002 Fred Gleeck
    Posted in Articles
  • Protect Yourself From Tornado Disaster
    Many self-storage owners ask, "If my facility is well-built and secure, what could possibly happen? Why do I need insurance?" As we enter the stormy months of summer, one reason that comes to mind is tornadoes. Scientists are still trying to understand the phenomenon of ...More
    July 1, 2002 Amy Brown
    Posted in Articles
  • Land of Opportunity for Self-Storage
    Self-storage crossed overseas from the United States to the United Kingdom way back in the mid-'80s. So why, you ask, has it taken so long to catch on? And surely it cannot be such a great opportunity if it's taken nearly 20 years to get to just 400 centers in the United ...More
    July 1, 2002 Andrew Donaldson
    Posted in Articles
  • Asphalt Maintenance
    Your roadways and driveways are essential to the aesthetics of your self-storage facility. Considering the amount of roadway in many facilities, the need for proper driveway maintenance is apparent. But what causes asphalt pavement to fail, and what maintenance options are ...More
    July 1, 2002 Todd Slyngstad
    Posted in Articles
  • Facility Maintenance and Remodeling
    Retailers know the importance of keeping their stores looking fresh and well-maintained. If competition is nibbling at your occupancy levels, it may be time to consider a facelift before it takes a bigger bite. In the retail market, it is not uncommon for a store owner to ...More
    July 1, 2002 RK Kliebenstein
    Posted in Articles
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