• People
    If you have a staff-related announcement such as a promotion, new hire or award you would like to include in the magazine, send an e-mail to storagenews@vpico.com. High-resolution, digital photos are appreciated. Patel Promoted to Rib Roof Sales Force Ketan Patel was ...More
    January 2, 2007 Posted in Articles
  • Knights of the Wrong Table
    The self-storage industry has seen remarkable growth in its relatively young existence. With this growth, a tremendous amount of money has been made—and spent. As always, when a lot of money is involved, a lot of attention is attracted. When attention is attracted, smart ...More
    January 2, 2007 Bruce McCardle Posted in Articles, Development
  • Real Estate
    If you have a sale, grand opening, groundbreaking or other real estate transaction you would like listed here, e-mail storagenews@vpico.com. Joan Lucas of Joan Lucas Real Estate Services represented the seller of three separate self-storage transactions in Colorado in ...More
    January 2, 2007 Posted in Articles
  • A LEGAL PERSPECTIVE
    Mind you, I know next to nothing about marketing. But as a lawyer in the industry, I look at your ads—particularly in the Yellow Pages—and I wonder if you mean to say what you’re saying. I know you face tremendous competition to place your ad ahead of others. You also need ...More
    January 2, 2007 Jeffrey Greenberger Posted in Articles
  • REAL ESTATE ROUNDUP
    Marketing experts profess the easiest way to sell is by eliminating your competitors—although this is certainly extreme and not completely practical advice. Reading this magazine’s articles on Yellow Pages ads, Internet access, flashing signs, decorative sales areas and ...More
    January 2, 2007 Michael L. McCune Posted in Articles, Development
  • SPEAKING OF SALES ...
    One of the most common ways people avoid making a decision to store with you is to tell you they have to shop around some more. The problem is you don’t know what this means. Are they shopping around for a better location, price or a set of features? Unless you know exactly ...More
    January 2, 2007 Tron Jordheim Posted in Articles
  • ISS FLASH REPORT
    The Boise-Nampa, Idaho metropolitan statistical area (MSA) encompasses Ada, Boise, Canyon, Gem and Owyhee counties and has more than 18,000 businesses. Trade, utilities and transportation is the largest employment sector, followed in order by professional and business ...More
    January 2, 2007 Self-Storage Data Services Inc. Posted in Articles, Development
  • Media Watchdog
    Self-storage receives increasing attention from mainstream media outlets—and not always favorably. As industry professionals, we should be aware of how self-storage is presented to the public. Media Watchdog is devoted to policing and summarizing general news coverage. ...More
    January 2, 2007 Posted in Articles
  • Marketing Fundamentals
    Prior to the 2006 World Series, a Detroit Lions player interviewed about the upcoming match up with the Oakland A’s said winning in baseball was about executing the fundamentals better than your opponent. Despite all the hype about home-run records and steroid abuse, the ...More
    January 2, 2007 Derek M. Naylor Posted in Articles
  • Secure Marketing
    You’ve probably heard of DVRs, and maybe people tell you to get one, but what are they and how can they improve your self-storage operations? These devices have a strong security application and add a marketing dimension for storage facilities. Tenants appreciate feeling ...More
    January 2, 2007 Steve Weinstein Posted in Articles, Technology