Package Deals
Everyone loves package deals because they provide extraordinary value and a feeling people are getting a better deal than everyone else. A storage facility can purchase a package that includes an entry-access keypad, exit keypad, management software, real-time integration, ...More
December 1, 2002 Doug Carner
Posted in Articles,
Technology
Online Marketing Secrets
THE WORLD WIDE WEB CAN BE A TREMENDOUS TOOL for self- storage owners. The problem is, there are a lot of misconceptions regarding how to use the Internet to market a storage facility. Here are some good ways to make the web work for you and your site. In the storage ...More
December 1, 2002 Fred Gleeck
Posted in Articles,
Technology
Rumors in Red
WHILE I AGREE WITH THE ASSERTION OF NOTABLE 1920S JOURNALIST WALTER WINCHELL that "Today's gossip is tomorrow's headline," I prefer the more contemporary rendition of columnist Liz Smith, who wrote, "Gossip is news running ahead of itself in a red satin dress." This ...More
December 1, 2002 Teri L. Lanza
Posted in Articles
Overbuilding
AS WE ALL KNOW, EVERYTHING HAS IT'S CYCLE, and self-storage is no exception. The only surprise is the self-storage upswing has lasted so long. Many operators will say the cycle is not over yet, and we are happy to agree with them. Others, however, are beginning to feel the ...More
December 1, 2002 Michael L. McCune
Posted in Articles,
Development
New Investment Interest
Never in the 50-year history of commercial records management has there been the investment interest that exists today. Private-equity funds, investment consortiums and private developers are flocking to this once obscure industry that has always been under the radar for ...More
December 1, 2002 Cary F. McGovern
Posted in Articles
U.K. Facility Conversions: Public to Private
THERE ARE TWO DIFFERENT TYPES OF SELF-STORAGE FACILITIES IN THE UNITED KINGDOM—PRIVATE AND PUBLIC. Owners and prospective owners need to understand the difference between the two and what it takes to convert private storage to public. Private facilities do not allow ...More
December 1, 2002 Graham Lomax
Posted in Articles
The Importance of Phone Skills
A self-storage manager can be courteous, meticulous about paper work, one of the nicest people in town and maintain a spotless facility, but if he doesn't understand how to use the most important tool in the office--the telephone--you end up with an empty facility that ...More
December 1, 2002 Rebecca McMahan
Posted in Articles
Maximize Phone Opportunities
Selling on the telephone (telesales) is an important part of any personal selling program at your self-storage operation. There are many vital ingredients to a successful telesales program and just as many reasons a company would put time and effort into creating, ...More
December 1, 2002 David Jones
Posted in Articles
Facility Spotlight: Dare Devil Storage of London
WOULD ANYONE CONNECT A NAME LIKE RED DEVIL WITH SELF-STORAGE? Probably not. That is precisely why entrepreneurs Angus and Simon Burnett chose the name for their corporation. The name, along with its fiendish image, makes the company memorable. And there's no missing the ...More
December 1, 2002 Elaine Foxwell
Posted in Articles
SummersTime Storage LLC
ROBERT B. SUMMERS DISCOVERED SELF-STORAGE WHILE RESEARCHING BUSINESS OPPORTUNITIES that would generate retirement income and create more time for him to spend with his family. Although he had been involved in other small businesses, Summers wanted one that could provide ...More
December 1, 2002 Elaine Foxwell
Posted in Articles
