• Security-System Components
    As the self-storage industry has matured, our security systems have become more sophisticated too. Technology enhancements provide a variety of features for specialized applications, and making the right choices for site development can be complicated. Self-storage security ...More
    June 1, 2007 John Fogg Posted in Articles
  • The Payment Advisor
    It’s nearly impossible not to panic as you imagine the headlines and the damage this can do to your business and reputation. Unfortunately, this scenario happens a lot more frequently than most people think. First Response Let’s step back and develop a checklist of how you ...More
    June 1, 2007 Ross Federgreen Posted in Articles, Finance
  • Speaking of Sales …
    Yellow Pages, Internet ads, call centers, marketing material … Eeeek! Will the expenses ever stop? If you miss the good-old days when you didn’t have to do anything but build a self-storage facility to fill it with renters because demand far exceeded supply, then you need ...More
    June 1, 2007 Tron Jordheim Posted in Articles
  • Using Site Security as a Marketing Tool
    Differentiation is the key to successfully marketing your self-storage facility. By highlighting site security, peace of mind becomes a great selling point. The self-storage industry operates in a homogenous market with very little differentiation. Every metropolitan Yellow ...More
    June 1, 2007 Luz A. Berg Posted in Articles, Technology
  • OUTSIDE THE BOX
    Walkers in Portland, Mass., now have a safe new place to exercise—Stor-U-Self ’s new facility on Main Street. Onsite manager Mike Elliot got the idea last winter when he saw two women on their regular walk on a cold day for outdoor exercising. He remembered how his mother ...More
    June 1, 2007 Elaine Foxwell Posted in Articles
  • Manager's Memo
    When talking to prospective customers and attempting to sell them storage space—along with a sense of security, cleanliness, convenience and value—usually the biggest obstacle to overcome is convincing them their belongings will be safe. This is not just a perception, it’s ...More
    June 1, 2007 Mel Holsinger Posted in Articles
  • Real Estate
    If you have a sales, grand opening, groundbreaking or other transaction you would like listed here, e-mail detailed information and a high-resolution digital photo, if available, to storagenews@vpico.com. Bobby Loeffler, a senior sales associate and director of the Marcus ...More
    June 1, 2007 Posted in Articles, Real Estate
  • Avoiding Security Pitfalls
    Consider this common scenario: You’re close to opening your new self-storage site. Applications are coming from potential managers and you think you have someone in mind. Your contractor is a little behind schedule, but the buildings are up and the paving goes down today. ...More
    June 1, 2007 Rod Davis Posted in Articles
  • Marketing Limelight
    Customers turn to a Yellow Pages directory when they need a specific product or service. While Yellow Pages are the No. 1 medium to attract new storage customers, other advertising methods can also produce results. What works the best? Persistence Pays Off With any print ...More
    June 1, 2007 Sue Weinman Posted in Articles
  • Security Goes Wireless
    To quote the great Bob Dylan, “Your old road is rapidly agin’. Please get out of the new one if you can’t lend a hand for the times they are a-changin’.” I’m sure Dylan didn’t have hardwired door-alarm systems in mind when he penned these classic lyrics 1964; but ...More
    June 1, 2007 Randy Johnston Posted in Articles