• Marketing 101
    New to self-storage? Here’s a crash course in industry marketing—past, present and future—to orient you on understanding and reaching storage customers. People have put goods in storage areas since civilization began. The first seeds of self-storage as a business were sown ...More
    January 2, 2007 Bob Winet Posted in Articles
  • RECORDS MANAGEMENT
    Self-storage companies offering records storage often forget to reach out to commercial-records customers. It’s a common oversight, yet you can grow your records-storage business exponentially by communicating directly to the business sector. In fact, those who operate ...More
    January 2, 2007 Cary McGovern Posted in Articles
  • AT THE CAR WASH
    Entrepreneurship is about optimism and opportunity. Within that mindset, you must market your business correctly. Every industry has its traditional marketing strategies proven to deliver results. But going the safe, well-trodden route begs the question, “Do I want to be ...More
    January 2, 2007 Fred Grauer Posted in Articles
  • EU Property Market Valuation
    The European self-storage industry has expanded over the last few years. Although less fragmented than in the United States, it’s dominated by a handful of larger players and a few midsized operations. However, increasing numbers of new businesses are joining the ...More
    January 2, 2007 Oliver Close Posted in Articles
  • Internet Yellow Pages
    “Isn’t the Internet replacing Yellow Pages print usage?” is the question we’re asked most often at industry tradeshows. The answer is a simple, “no,” but it’s not as simple as that. Although people use the Internet more and more to research products and services, they’re ...More
    January 2, 2007 Sue Weinman Posted in Articles
  • Be a Copycat
    Pretend you’ve never rented a self-storage unit, never been to a facility and know absolutely nothing about the business. Imagine you’re building a new home, have sold your house and are renting a small apartment in the interim, but have nowhere to store your belongings. ...More
    January 2, 2007 Mel Holsinger Posted in Articles
  • FACILITY SPOTLIGHT
    Barry Switzer knows all about victory. He has one of the highest winning percentages of any college football coach in history. Now, the former head football coach for the national champion Oklahoma Sooners and Super Bowl champion Dallas Cowboys scores with the founding of ...More
    January 2, 2007 Elaine Foxwell Posted in Articles
  • The Science of Marketing
    Many operators realize it takes more to attract new customers then it did a few years ago. A Yellow Pages ad is mandatory to lure tenants, but we can’t rely exclusively on the book anymore. Nowadays, ingenuity, creativity and science play equal roles in self-storage ...More
    January 2, 2007 Pamela Alton-Truitt Posted in Articles
  • LETTER FROM THE EDITOR
    It must be the marketing issue, because the exclamation-mark populace is running wild and FREE has manifested in all capital letters. Marketing, quite simply, is sending a message about your product that is clearly heard by the folks who count. Most of us get so busy with ...More
    January 2, 2007 Posted in Articles
  • Marketing Must Do’s
    Happy New Year! What a wonderful time to refresh, review and plan a winning marketing strategy for 2007. Were you thrilled with your facility’s performance in 2006? Did it make your heart sing all the way to the bank? If not, let’s review marketing strategies that will make ...More
    January 2, 2007 M. Anne Ballard Posted in Articles