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  • Social Servicefly
    I was recently subject to some “captive audience” marketing on a Continental Airlines flight. Displayed on the in-cabin monitors were clever advertisements for the company’s online check-in and reservation system, which allows domestic e-ticket travelers to check in via the ...More
    January 1, 2005 Teri L. Lanza Posted in Articles
  • Promotions, Marketing and Customer Service
    All of us have had the experience of shopping for a car. It is one of the most frustrating, annoying and irritating buying experiences you can have. It also provides a great analogy for understanding important do’s and don’ts in customer service, marketing and ...More
    January 1, 2005 Fred Grauer Posted in Articles
  • Making the Most of Yellow Pages
    Self-storage owners frequently complain about the high cost of advertising in the Yellow Pages. Yes, the cost is higher than for other media. The reason is the Yellow Pages delivers a much higher rate of return than other forms of advertising. Here are some statistics: Of ...More
    January 1, 2005 Sue Weinman and Curt Ogieglo Posted in Articles
  • New Thoughts for a New Year
    I want to thank Inside Self-Storage for inviting me back as a columnist for 2005. I am honored to be able to share my “Thoughts From the Road” with you. Since beginning this column several years ago, it has been my goal to share ideas, concepts and the occasional off-beat ...More
    January 1, 2005 Jim Chiswell Posted in Articles
  • Identifying and Building Your Market
    Demand for self-storage is not always predictable. For instance, here in Atlanta, along the Chattahoochee River, most of the homes suffered flood damage when Hurricane Ivan dumped heavy rains on Georgia. Floods are expected in the spring, not the fall, so homeowners were ...More
    January 1, 2005 Dan Curtis Posted in Articles
  • Workers’ Compensation
    Workers’ compensation is designed to ensure that employees injured or disabled while on the job are properly compensated, negating the need for related lawsuits. It also provides benefits for dependents of workers killed by work-related accidents or illness. Some laws also ...More
    January 1, 2005 Amy Brown Posted in Articles
  • Stay in Control
    Cost self-storage owners use retailing to increase revenue, improve their business image, and better serve customers in a professional manner. They want to minimize overhead and maximize profits. In other words, they need a system of inventory control.Now before you yawn ...More
    January 1, 2005 Roy Katz Posted in Articles
  • Construction Corner
    Construction Corner is a Q&A column committed to answering reader-submitted questions regarding construction and development. Inquiries may be sent to . Q: I am thinking about adding keypads at our facility’s gate. My concern is the amount ...More
    January 1, 2005 Posted in Articles, Technology
  • Retail Sales Add Value
    Having an edge in today’s self-storage environment is paramount. One way to set your facility apart from competition is to offer the retail products and services your marketplace demands. How do you know what your market desires? You must undergo a due-diligence process, ...More
    January 1, 2005 Brad North Posted in Articles
  • Matching Service to Your Site
    What is the current fascination with carwashing, a business that isn’t glamorous or high-tech, but is capital intensive and requires a lot of effort to be successful? I think it’s the perception of ease: The industry seems easy to get into, easy to finance, easy to build ...More
    January 1, 2005 Fred Grauer Posted in Articles