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  • Marketing Prep
    In any given self-storage facility’s market, there is a limited number of customers who will be in need of storage each month. To capture your fair share of this group, you must properly promote your facility. Marketing creatively will offer you the opportunity to gain a ...More
    January 2, 2008 Tammy Ross Posted in Articles
  • Legal Perspectives: Why All the Hot Air About Climate Control?
    Over the years, in articles and presentations, I’ve identified several “ugly words” that should never be used in the business of self-storage. On that list has been the term “climate control.” While it may not have to be banished from your vocabulary completely, this phrase ...More
    January 2, 2008 Jeffrey Greenberger Posted in Articles
  • Building Brand Recognition
    When we think about motorcycles, Harley-Davidson usually comes first to mind. The company has one of the greatest brand-marketing schemes ever to hit planet Earth. It’s one of the few brands men and women are actually willing to tattoo on their bodies. Extreme, ...More
    January 2, 2008 Ed Heil Posted in Articles
  • Real Estate Roundup: Sales Tax—A Double Demon?
    A few years ago, when New Jersey and Connecticut were attempting to enact laws requiring that sales tax be charged on self-storage rentals, I feared this might become a trend. Unfortunately, I was right, and now several states are in the same predicament. With this ...More
    January 2, 2008 Michael L. McCune Posted in Articles
  • Manager's Memo: Resolutions Reap Rewards
    It’s impossible to believe, but we are now in 2008. Need some help making resolutions to set the tone for a successful and rewarding year? Read on for tips to get your facility off to a great start. R = Responsive Operators need to be more responsive to customers. Overall, ...More
    January 2, 2008 Mel Holsinger Posted in Articles, Management
  • Signage as an Effective Marketing Tool
    To be effective as a marketing medium, your facility signage must be seen by the passing public. This means it must compete successfully with its environment and stand out from its surroundings. The sign must be conspicuous to complete the next stage in communication: It ...More
    January 2, 2008 Perry Powell Posted in Articles
  • What’s Really Happening in European Self-Storage?
    It can be argued that personal storage began in England more than two centuries ago, when banking institutions were asked to safeguard valuables for customers traveling overseas. Soon bank vaults became overcrowded, and the lofts of moving companies were used for the ...More
    January 2, 2008 Rodney Walker Posted in Articles
  • Marketing Through Community
    Convincing self-storage owners to grasp the value of facility marketing can be tough. Too often, they view it strictly as an expense and are reluctant to give it the attention it deserves. They prefer to concentrate on the profit centers of their business, such as leasing ...More
    January 2, 2008 Susan Head Posted in Articles
  • Marketing to Win in Competitive Times
    I’m going to open this article with a bold statement: The self-storage industry, as you’ve known it, is dead.What used to be an industry with little to no competition is now full of fierce rivalry in most major markets. What used to be an industry with a ...More
    January 2, 2008 Derek M. Naylor Posted in Articles
  • E-Mail Marketing
    When the topic of budget comes up, many self-storage owners lament the amount of money spent on advertising and promotions. Inevitably, the discussion turns to e-mail marketing, because at first blush, it looks inexpensive and attractive. Almost everyone has an e-mail ...More
    January 2, 2008 Tron Jordheim Posted in Articles, Marketing