• The Anti-Salesperson
    Have you ever tried to ask for help at a store and the person you asked said, “I don’t handle that. I’m not the salesperson”? How did it make you feel? It probably didn’t make you want to reach for your wallet.How many of you have management teams on which only one person ...More
    January 1, 2005 Tron Jordheim Posted in Articles
  • Michaels/Wilder Group
    When you need a self-storage expert to consult on Yellow Pages advertising, who you gonna call? For the past 15 years, the answer has often been Peoria, Ariz.-based Michaels/Wilder Group. Though not exclusive to the self-storage industry, the consulting agency arrived on ...More
    January 1, 2005 Kimberly Hundley Posted in Articles
  • Diary of a Potential Customer
    Good morning! I’m your typical busy potential customer, calling to inquire about renting storage space. Want to know how to easily get me to call the next facility in the phone book? Read on! 1. Take your time answering the phone. Any more than two rings, and I think a) ...More
    January 1, 2005 Ron Welty Posted in Articles
  • In the Marketing Know
    Everyone in self-storage business wants to be successful—that’s a given. But once your facility is up and running, your job isn’t over by a long shot. Sure, you’ve made a lot of right decisions up to this point, but now you must grow your business, day to day, month to ...More
    January 1, 2005 Susan Head Posted in Articles
  • Facility-Image Facelift
    Everything in life requires maintenance. Without it, things become worn out, stale and lifeless. Your facility image is no exception. In a competitive environment, an appealing look will deliver increased occupancy by attracting new customers. It also helps maintain current ...More
    January 1, 2005 Bill Jinks Posted in Articles, Marketing
  • Social Servicefly
    I was recently subject to some “captive audience” marketing on a Continental Airlines flight. Displayed on the in-cabin monitors were clever advertisements for the company’s online check-in and reservation system, which allows domestic e-ticket travelers to check in via the ...More
    January 1, 2005 Teri L. Lanza Posted in Articles
  • Promotions, Marketing and Customer Service
    All of us have had the experience of shopping for a car. It is one of the most frustrating, annoying and irritating buying experiences you can have. It also provides a great analogy for understanding important do’s and don’ts in customer service, marketing and ...More
    January 1, 2005 Fred Grauer Posted in Articles
  • Making the Most of Yellow Pages
    Self-storage owners frequently complain about the high cost of advertising in the Yellow Pages. Yes, the cost is higher than for other media. The reason is the Yellow Pages delivers a much higher rate of return than other forms of advertising. Here are some statistics: Of ...More
    January 1, 2005 Sue Weinman and Curt Ogieglo Posted in Articles
  • New Thoughts for a New Year
    I want to thank Inside Self-Storage for inviting me back as a columnist for 2005. I am honored to be able to share my “Thoughts From the Road” with you. Since beginning this column several years ago, it has been my goal to share ideas, concepts and the occasional off-beat ...More
    January 1, 2005 Jim Chiswell Posted in Articles
  • Identifying and Building Your Market
    Demand for self-storage is not always predictable. For instance, here in Atlanta, along the Chattahoochee River, most of the homes suffered flood damage when Hurricane Ivan dumped heavy rains on Georgia. Floods are expected in the spring, not the fall, so homeowners were ...More
    January 1, 2005 Dan Curtis Posted in Articles