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  • Marketing & Man’s Best Friend
    Marketing & Man’s Best Friend The day our storage facility went to the dogs—literally! By David Perea OK,forget everything you’ve learned about how an attractive, well-maintained storage facility is a critical element of marketing your site to potential tenants. Don’t ...More
    January 1, 2006 David Perea Posted in Articles
  • Elements of Design
    Every display ad you use to promote your self-storage business should be designed to maximize customer response—that’s a given. Unfortunately, few operators understand and use the design elements that best attract prospects’ attention. Following are some tips to make ...More
    January 1, 2006 Sue Weinman Posted in Articles
  • Italian Facility Starts Small
    The European self-storage landscape is dominated by multi-facility operators involved in a seemingly endless stream of acquisition, mergers and expansion plans. But a few single-site enterprises are making a name for themselves, too.Last year, Sara Keller founded Spazio in ...More
    January 1, 2006 Kimberly Hundley Posted in Articles
  • Marketing in Times of Crisis
    The past few years have been extremely trying for the American public. Between war, terrorism, hurricanes and the economy, we have really been tested. Recently, while visiting with a very knowledgeable international banker, I asked him how he thought the United States is ...More
    January 1, 2006 Fred Grauer Posted in Articles
  • What Makes Your Customers Buy?
    What is your company’s customer-service culture? Do your employees consistently exceed customer expectations, on the phone and in person? Are they simply order-takers, or are they focused on learning about customer needs and providing solutions? These are critical questions ...More
    January 1, 2006 Barry Himmel Posted in Articles
  • New Year, New Look, New Chi
    In Chinese culture, the word “chi” refers to life energy. With a literal translation of “breath” or “force,” it signifies the ethereal matter of which every living thing is composed. Early Taoists, believing chi was inherent in our breath and bodily fluids, developed ways ...More
    January 1, 2006 Teri L. Lanza Posted in Articles
  • Ask for Me By Name
    Sometimes sales strategies are deliberate, other times they are the organic product of a specific situation, sales culture or staff member. If you examine particulars, you can usually come up with sales techniques that work especially well for your business. This column is ...More
    January 1, 2006 Tron Jordheim Posted in Articles
  • Yellow Pages Advertising
    When you’re a large Yellow Pages (YP) advertiser with a big budget, everything is negotiable, whether the advertising is handled locally or serviced regionally/ nationally by an agency. But since “large” accounts are defined by YP publishers as those advertising in at least ...More
    January 1, 2006 Sue Weinman Posted in Articles
  • Inside Self-Storage Magazine: Second Thoughts About Tax-Deferred Exchanges
    What Is a 1031 Exchange? Source: Under section 1031 of the Internal Revenue Code, a real property owner can sell his property and then reinvest the proceeds in ownership of like-kind property and defer the capital-gains taxes. To qualify as a like-kind exchange, ...More
    January 1, 2006 Dale C. Eisenman Posted in Articles
  • Inside Self-Storage: The Value of Business Customers
    The most attractive customer you can have in self-storage is the business tenant, who tends to buy more, stay longer and pay on time. Commercial clients are also more open to ancillary services like records storage—if you have the right pitch and well-defined services. ...More
    January 1, 2006 Cary F. McGovern Posted in Articles