• Raised Rates Means Raising the Bar
    In December, the Federal Reserve raised interest rates for the fifth time since June 30, when the Open Market Committee began a trend that would increase the federal funds rate—the interest rate at which banks needing overnight loans borrow surplus reserves from other ...More
    February 1, 2005 Teri L. Lanza Posted in Articles, Development
  • A Professional Relationship
    You’ve accumulated all your financials, updated your records, and addressed your deferred maintenance issues. Now you’re ready to sell your property. The question is, how do you find a broker to effectively market your site and attain maximum value? A broker should have one ...More
    February 1, 2005 Stephen Grossman Posted in Articles
  • What's Your Target?
    What is a storage facility’s target market? What factors are present in a strong, dynamic self-storage trade area? What do storage professionals need to know about their communities and neighborhoods? Why should you care about demographics and the direction of these and ...More
    January 1, 2005 M. Anne Ballard Posted in Articles
  • Walk-Around Marketing
    Have you ever been interviewing a potential hire and everything was going great until you mentioned the word “marketing”? Your candidate gets a stricken look on his face, declares he doesn’t know anything about marketing and is positive he won’t be able to do it. What he ...More
    January 1, 2005 Sharon Pallas Posted in Articles
  • Host With the Most
    Step into my parlor, said the spider to the fly. Because, as any marketing-savvy spider knows, once a visitor checks out your friendly staff and impressive facility, he’ll be hooked. Special events lure foot traffic to your site and ensnare future customers. Find a way to ...More
    January 1, 2005 KIMBERLY HUNDLEY Posted in Articles
  • Modern-Day Marketing
    For years, we have heard the phrase “21st-century technology” used to describe unprecedented breakthroughs in business and communication. Companies that embrace modern advancements recognize their benefits and promote them to the public they serve, largely to set themselves ...More
    January 1, 2005 Raymond E. McRae Posted in Articles, Technology
  • Security Mortgage Group
    When clients deal with Anthony and Gerry DiMarco, they realize they are working with two people committed to the self-storage industry for the long term. The brothers are the principals of Security Mortgage Group, founded in 1989. Headquartered in Rochester, N.Y., the ...More
    January 1, 2005 Elaine Foxwell Posted in Articles
  • Multiple Storefronts
    Because of its appeal to businesses, self-storage attracts potential records-management customers. That being the case, having multiple storefronts in a single community has distinct advantages to those self-storage operators who offer records-storage services. Though ...More
    January 1, 2005 Cary F. McGovern Posted in Articles
  • Artistic Builders Inc.
    In this day and age, the phrase doubtless sounds too good to be true. But Artistic Builders Inc. is genuinely “at your service” when it comes to development assistance and construction of self-storage. It’s service that’s led Artistic Builders to establish a rock-solid ...More
    January 1, 2005 Elaine Foxwell and Kimberly Hundley Posted in Articles
  • U.S. Storage Depot
    Keeping kids safe is a task the whole community should embrace, not just parents and police. U.S. Storage Depot, based in Saline-Mich., found a way to contribute by hosting a Child ID Day, during which parents could bring their children to be fingerprinted. More than 2,100 ...More
    January 1, 2005 Kimberly Hundley Posted in Articles