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  • Scarborough’s Fair
    As advertisers try to connect with the U.S. Hispanic market, they may find it useful to read the findings of Scarborough Research, which released its latest analysis of Latinos living stateside. The study, “Emerging Latino Markets in the U.S.: How to Find and Target the ...More
    January 1, 2006 Myrna Sonora Posted in Articles
  • The Bucks Start Here Part II
    Each month since January, we've concentrated on doing the background work for classic self-storage marketing. Now that's done, let's hit the throttle, pull back on the stick and take off. We're itching to tell our story, and media is our flight into the marketplace. Media ...More
    January 1, 2006 Harley Rolfe Posted in Articles
  • Pro Signage
    Self-storage owners frequently design and purchase their business signage with little thought. They fail to consider basic laws governing placement or to research the type of sign that really drives consumers to a site. But the cost of ineffective signage can be a daily ...More
    January 1, 2006 Perry Powell Posted in Articles
  • The Bucks Start Here
    Every Hard-Nosed Marketing article published previous to this one implores you to create unique offerings for the various prospect/tenant groups that make up your market. You know that having a commodity offering is a constant struggle. Having done that, it is now time to ...More
    January 1, 2006 Harley Rolfe Posted in Articles
  • REITS Surprise Analysts in 2005
    The REIT sector, particularly self-storage, enjoyed unexpected success in 2005 and finished the year on a high note. ...More
    December 12, 2005 Posted in News
  • ISS Meets Success in Miami
    Despite a postponement due to Hurricane Wilma and competition with holiday travel plans, the Inside Self-Storage Expo in Miami, Nov. 28-Dec. 1, was a tremendous success for attendees, speakers and exhibitors alike. ...More
    December 9, 2005 Posted in News
  • Artistic Builders Wins Awards
    Two Texas facilities built by Artistic Builders Inc., a nationwide general contractor headquartered in San Antonio, won awards for 2005 Facility of the Year Overall Winner and 2005 Facility of the Year Construction Winner. ...More
    December 9, 2005 Posted in News
  • Universal Insurance Revived Under New Ownership
    Universal Insurance Facilities Ltd., which has provided specialized insurance coverage to the self-storage industry for more than 10 years, is newly owned by Randy Tipton and now represents Deans & Homer. ...More
    December 9, 2005 Posted in News
  • PhoneSmart Creates Role-Play Helpline, Adds Spanish Call Group
    PhoneSmart created a new sales-training technique: the role-play helpline. It also added a Spanish call-group option for its call-center clients. ...More
    December 9, 2005 Posted in News, Technology
  • O’Neil Wins Symbol Mobility Award
    O’Neil Software Inc. was awarded the 2005 Symbol Technologies Enterprise Mobility Solutions Award for North America. ...More
    December 9, 2005 Posted in News