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  • Ask for Me By Name
    Sometimes sales strategies are deliberate, other times they are the organic product of a specific situation, sales culture or staff member. If you examine particulars, you can usually come up with sales techniques that work especially well for your business. This column is ...More
    January 1, 2006 Tron Jordheim Posted in Articles
  • Yellow Pages Advertising
    When you’re a large Yellow Pages (YP) advertiser with a big budget, everything is negotiable, whether the advertising is handled locally or serviced regionally/ nationally by an agency. But since “large” accounts are defined by YP publishers as those advertising in at least ...More
    January 1, 2006 Sue Weinman Posted in Articles
  • Inside Self-Storage Magazine: Second Thoughts About Tax-Deferred Exchanges
    What Is a 1031 Exchange? Source: Under section 1031 of the Internal Revenue Code, a real property owner can sell his property and then reinvest the proceeds in ownership of like-kind property and defer the capital-gains taxes. To qualify as a like-kind exchange, ...More
    January 1, 2006 Dale C. Eisenman Posted in Articles
  • Inside Self-Storage: The Value of Business Customers
    The most attractive customer you can have in self-storage is the business tenant, who tends to buy more, stay longer and pay on time. Commercial clients are also more open to ancillary services like records storage—if you have the right pitch and well-defined services. ...More
    January 1, 2006 Cary F. McGovern Posted in Articles
  • Boost Your Bloomin’ Business!
    Any self-storage operator with an impressive property welcomes foot traffic as a means to heighten awareness of his location and offerings. Though drawing crowds to a storage facility can be difficult, Saline, Mich.-based U.S. Storage Depot manages with an amazing ...More
    January 1, 2006 Kimberly Hundley Posted in Articles
  • Marketing Through Special Events
    In today’s competitive marketplace, it’s extremely important to capture every opportunity to promote your self-storage facility. Whether you’re a new site with a 1,000 units or an older store with 200, special events can bring you increased rentals and revenue. Before you ...More
    January 1, 2006 Sharon Pallas Posted in Articles
  • AJAY Equipment Corp.
    Until this summer, an older, two-story self-storage facility in San Diego used a forklift to move tenants’ goods to second-floor units. The site’s new owner wanted to eliminate the risk and expense of this bulky equipment by installing lifts. He chose Placencia, ...More
    January 1, 2006 Elaine Foxwell Posted in Articles
  • Setting the Service Standard
    If you want to be successful in any industry, you would do well to emulate those people and organizations that make customer service a priority. Smart leaders understand they’re not in the banking, retail, manufacturing, etc., business—they’re in the service business. And ...More
    January 1, 2006 John Tschohl Posted in Articles
  • How to Prevent Electronic-Payment Fraud
    Payment fraud can be one of the most significant problems a self-storage operator faces. The scope of annual merchant-service fraud is approximately $3 billion dollars per year in the United States, or about 10 percent of total electronic transactions. As it relates to ...More
    January 1, 2006 Ross Federgreen Posted in Articles, Finance
  • Inside Self-Storage Magazine: Conducting a Marketing Audit
    Every self-storage operator needs to make at least an annual examination of his marketing plan to ensure his strategies are optimal. In essence, you conduct a marketing audit, during which you ask pointed questions to see if you are doing everything possible to maximize the ...More
    January 1, 2006 Fred Gleeck Posted in Articles