• Image Is Everything
    Although I have been involved in merchandising and marketing for the past 30-plus years, I still critique every retail store I visit. Sometimes what I see is not good but, nevertheless, revealing. Several months ago, I was in the local mall looking for a new pair of ...More
    January 1, 2004 Roy Katz Posted in Articles
  • When in Prague
    In 2001, several key people from City Self-Storage and I visited Poland and the Czech Republic to scout for possible places to open more facilities. The owners of the company had been evaluating Warsaw, Poland, as a potential market. One owner, The Selvaag Group, had ...More
    January 1, 2004 Carl Svensen Posted in Articles
  • Effective Advertising
    Effective advertising is the most illusive subject we deal with in our storage businesses. I have seen most storage facilities advertise, but many still do not source their incoming calls. Many companies will tell you their direct-mail campaign was a failure because they ...More
    January 1, 2004 Greg Call Posted in Articles
  • Drawing a Crowd
    From car washes to carnivals, special events can bring foot traffic to your facility. If you haven’t hosted one, you’re missing a golden opportunity to get your name out—and bring in new business. When Jay Sundher opened Hollywood Storage Center last summer in Newbury Park, ...More
    January 1, 2004 Amy Campbell Posted in Articles
  • The Interview Process
    Most self-storage owners and operators have had to hire for a position at one time or another. We all know the drill. You effectively get the word out that your organization is hiring, and you end up with a stack of résumés and applications to pour through. But this is ...More
    December 1, 2003 Raymond E. McRae Posted in Articles
  • Think Positive
    Many people go to work each day unable to absorb all the events that occur. We often run on autopilot. Our first and only goal is to cover as much as possible and get through the day. It is no wonder our society is pressured for time, overstressed and exhausted. One of the ...More
    December 1, 2003 Trina Van Alstine Posted in Articles
  • SouthData Inc.
    “Self-storage is the hottest thing we have going,” says Rick Hunter, national sales manager for document-production company SouthData Inc. Entering the industry just over a year ago, the company experienced 30 percent growth in sales last year and an additional 30 percent ...More
    December 1, 2003 Elaine Foxwell Posted in Articles
  • How Well Do You Know Your Tenants?
    This column is for the purpose of providing general legal insight to the self-storage field and should not be substituted for the advice of your own attorney. At first glance, the topic of this column may not seem like my normal fare. This one is more of a suggestion. But ...More
    December 1, 2003 Jeffrey Greenberger Posted in Articles
  • As People Keep Moving
    A Resent association press story in the Wall Street Journal reported “262.4 million people, five years or older, move to a new address in the last five years of the 20th century." Twenty-five percent of those people moved within the same county. The same article quotes ...More
    December 1, 2003 Jim Chiswell Posted in Articles
  • Spain's Growing Need for Self-Storage
    Since 2000, Spain has been experiencing a tide of immigrants leaving Northern Europe and the United Kingdom like no other time in its history. Nicknamed EUmigres, they are drawn by the warm climate and easy lifestyle of Spain. But finding housing has become a concise ...More
    December 1, 2003 Bridget Nemeth Posted in Articles