• Walk-Around Marketing
    Have you ever been interviewing a potential hire and everything was going great until you mentioned the word “marketing”? Your candidate gets a stricken look on his face, declares he doesn’t know anything about marketing and is positive he won’t be able to do it. What he ...More
    January 1, 2005 Sharon Pallas Posted in Articles
  • Host With the Most
    Step into my parlor, said the spider to the fly. Because, as any marketing-savvy spider knows, once a visitor checks out your friendly staff and impressive facility, he’ll be hooked. Special events lure foot traffic to your site and ensnare future customers. Find a way to ...More
    January 1, 2005 KIMBERLY HUNDLEY Posted in Articles
  • Modern-Day Marketing
    For years, we have heard the phrase “21st-century technology” used to describe unprecedented breakthroughs in business and communication. Companies that embrace modern advancements recognize their benefits and promote them to the public they serve, largely to set themselves ...More
    January 1, 2005 Raymond E. McRae Posted in Articles, Technology
  • Security Mortgage Group
    When clients deal with Anthony and Gerry DiMarco, they realize they are working with two people committed to the self-storage industry for the long term. The brothers are the principals of Security Mortgage Group, founded in 1989. Headquartered in Rochester, N.Y., the ...More
    January 1, 2005 Elaine Foxwell Posted in Articles
  • Multiple Storefronts
    Because of its appeal to businesses, self-storage attracts potential records-management customers. That being the case, having multiple storefronts in a single community has distinct advantages to those self-storage operators who offer records-storage services. Though ...More
    January 1, 2005 Cary F. McGovern Posted in Articles
  • Artistic Builders Inc.
    In this day and age, the phrase doubtless sounds too good to be true. But Artistic Builders Inc. is genuinely “at your service” when it comes to development assistance and construction of self-storage. It’s service that’s led Artistic Builders to establish a rock-solid ...More
    January 1, 2005 Elaine Foxwell and Kimberly Hundley Posted in Articles
  • U.S. Storage Depot
    Keeping kids safe is a task the whole community should embrace, not just parents and police. U.S. Storage Depot, based in Saline-Mich., found a way to contribute by hosting a Child ID Day, during which parents could bring their children to be fingerprinted. More than 2,100 ...More
    January 1, 2005 Kimberly Hundley Posted in Articles
  • Every Dollar Counts
    Self-storage operators are constantly bombarded by businesses trying to get them to spend money on marketing. Whether it’s for a newfangled security system or an ad in the local Penny Saver, it seems everyone is trying to get you to part with your hard-earned dollars. While ...More
    January 1, 2005 Fred Gleeck Posted in Articles
  • Creative Customer Service
    Is customer service a thing of the past or just hard to find? From buying that steaming cup of cappuccino in the morning to dashing into the grocery store on the way home, we are exposed to various levels of service throughout the day. As customer service is truly a ...More
    January 1, 2005 Sharon Pallas Posted in Articles
  • The Anti-Salesperson
    Have you ever tried to ask for help at a store and the person you asked said, “I don’t handle that. I’m not the salesperson”? How did it make you feel? It probably didn’t make you want to reach for your wallet.How many of you have management teams on which only one person ...More
    January 1, 2005 Tron Jordheim Posted in Articles