• Turning Callers Into Visitors
    Storage is a simple business, but it's not an easy business. It's simple because the steps are obvious. First, you have to generate phone calls from prospects. These result from a strong and well-executed marketing campaign. Second, you have to get those who call to visit ...More
    December 1, 2001 Fred Gleeck Posted in Articles
  • Protecting Your Facility Against Winter Weather
    Winter weather can present severe exposures to your self-storage operation and the systems necessary to keep your facility running. Freezing temperatures, blustery winds, ice, sleet and snow can all cause extensive damage to your buildings and property, especially if you ...More
    December 1, 2001 David Wilhite Posted in Articles
  • THE SOUTHWEST
    This month's travels take us to the great Southwest, which has been a traditionally strong area for self-storage operators. Let's hear what our local experts have to say about their respective cities and regions. Our Southwest brokers join us in this survey: Mark Keys ...More
    December 1, 2001 Michael L. McCune Posted in Articles
  • Self-Storage in the International Arena
    The first European self-storage facility was built in the United Kingdom in 1984, though the first self-storage facility in Continental Europe was built in Brussels at the end of the 1980s. At the beginning of the '90s, the first two French facilities were built. The first ...More
    December 1, 2001 Cesare Carcano Posted in Articles, Development
  • Your Rivals: Friend or Foe?
    Developing personal relationships with your competition may cause you to be conflicted. This is especially true if your entry into the self-storage business occurred after having particularly positive experiences visiting other facilities in your area. You may have felt ...More
    December 1, 2001 Harley Rolfe Posted in Articles
  • Jump-Start a Records-Management Business
    There has never been a better time to enter the commercial records-management business. There are several factors at work that make this the precise time for such a business opportunity. But records management is not for the faint at heart. It requires hard work and capital ...More
    December 1, 2001 Cary F. McGovern Posted in Articles
  • Going Global
    When an Amsterdam acquaintance identified a potential European site for Devon Self Storage in 1996, President/COO Kelly Gallacher and Chairman/CEO Ken Nitzberg were skeptical. They sent acquisition and construction executives to The Netherlands to investigate further and ...More
    December 1, 2001 Posted in Articles
  • Sign On
    There are more elements to a good sign than first-time owners--maybe even old hands--might believe. Signs are a major tool in a facility's marketing strategy often overlooked or misunderstood. Approached with an eye toward marketing, sign design and purchase can go a long ...More
    December 1, 2001 Tom Leveen Posted in Articles
  • The Self Storage Legal Network
    The Self Storage Association and attorneys D. Carlos Kaslow, Joseph D. Joiner and Scott Zucker are embarking on their third year of providing one of the most valuable resources to self-storage professionals, the Self Storage Legal Network (SSLN). The SSLN is a hotline ...More
    December 1, 2001 Posted in Articles
  • Talking Tongues
    In the October issue, I shared in my letter about my experience living abroad in Siena, Italy during college. Although I won't say I was perfectly fluent in the language upon returning to the States, I did acquire a reasonable working knowledge of the native tongue. I ...More
    December 1, 2001 Teri L. Lanza Posted in Articles