• Inside Self-Storage Magazine 09/2001: The Competition Litmus Test
    The Competition Litmus Test By Harley Rolfe Do you get calls asking about rates for specific unit sizes? That's a heads-up. It means you weren't the caller's first query (who told him what size to request?). It also means he views you as a commodity he can shop. Neither of ...More
    September 1, 2001 Harley Rolfe Posted in Articles
  • Layout and Design
    Layout and DesignMaximizing use of your self-storage site By Ken Carrell Anyone can build a building, but how well that building comes out is another story. The design of the facility can make or break a self-storage project. With the cost of land constantly rising, ...More
    September 1, 2001 Ken Carrell Posted in Articles
  • The Standing Seam Roof System
    The Standing Seam Roof SystemMeeting the challenge of installing standing seam on self-storageBy Ken BuchingerYears ago, installing metal roofs on self-storage facilities was relatively easy. Most buildings were narrow and simple rectangular shapes, and a through- fastened ...More
    September 1, 2001 Ken Buchinger Posted in Articles
  • File Found
    File FoundRecords management requires dollars and diligence By Amy Campbell With the advent of computers, ZIP disks and super-quick e-mail, many imagined the amount of paperwork generated annually would begin to diminish. Instead, today's litigation, company reports and ...More
    September 1, 2001 Amy Campbell Posted in Articles
  • Inside Self-Storage 09/2001: The Fast-Start Educational Client Symposium
    The Fast-Start Educational Client Symposium By Cary McGovern This article focuses on the fast-start educational client symposium, which has proven to be a significant generator of new records-management business. Since the records-management sales cycle is long--six months ...More
    August 1, 2001 Cary McGovern Posted in Articles
  • Thoughts From the Road
    Thoughts From the Road By Jim Chiswell I want to start this month's column with a correction to an article I published in the April 2001 issue of this magazine called "The Feasibility Study." In my haste to make deadline, I made an error in explaining Buzz ...More
    July 1, 2001 Jim Chiswell Posted in Articles
  • Is Marketing Dead Weight?
    Are You Waiting for Rivals to Strike? By Harley Rolfe There is good reason why it takes the jolt of competition for most business owners--particularly in this industry--to develop a serious interest in marketing. Implementing a sound marketing program requires a change in ...More
    July 1, 2001 Harley Rolfe Posted in Articles
  • Inside Self-Storage Magazine 07/2001: Occupancy Rates as a Marketing Tool
    Occupancy Rates as a Marketing Tool By Fred Gleeck At a recent self-storage tradeshow where I was exhibiting, an operator walked by my booth and looked up at my sign, which read, "How to competition-proof your self- storage facility." As he walked by, I tried to ...More
    July 1, 2001 Fred Gleeck Posted in Articles
  • Go for Mobile
    Go for MobilePortable storage units add flexibility, profitability to your business By Amy Campbell With a self-storage facility seemingly on every corner, standing above the crowd is a challenge in this industry. Offering ancillary products such as packing materials or ...More
    July 1, 2001 Amy Campbell Posted in Articles
  • Call Me!
    Call Me!Are customers slipping through the phone wires? By Keith Ruehle You designed the perfect ad, spent weeks negotiating with the Yellow Pages representative and, finally, the new phone book is out. Your ad is working; it's drawing calls from many prospective customers. ...More
    July 1, 2001 Keith Ruehle Posted in Articles, Technology