• Maximizing Your Online Success
    There are four steps to making the most of your self-storage business via the Internet. First, you’ve got to have a high-quality product or service to sell. The second step is to design a website that sells. In the storage business, this means having one that convinces ...More
    April 1, 2005 Fred Gleeck Posted in Articles
  • How to Botch a Sale
    A lot has been written about how to make a sale, but I would like to address the ways in which you can fumble a simple self-storage transaction. There are plenty of means to this end, but the “best” can be summarized with a few general guidelines. If you really want to blow ...More
    April 1, 2005 Tron Jordheim Posted in Articles
  • Self-Storage Snapshot: Canada
    Over the past five years, the Canadian self-storage industry has grown considerably, in some ways mirroring the boom the U.S. market experienced 15 years ago. This can be partially attributed to the maturation self-storage has undergone to meet public demand, but also to ...More
    April 1, 2005 David Anderson and Michael Foy Posted in Articles
  • A Latin Solution
    When I co-founded Easybox Self Storage in 2000 with the objective of developing self-storage in Italy and Spain, I admit I felt a certain amount of apprehension. Why were we the first to develop in these countries? Was the product just a Northern European phenomenon? What ...More
    April 1, 2005 Serge Kaoune Posted in Articles
  • Kein Platz?(No Space?)
    Five years ago, a small group of pioneers realized the Austrian and German populations lacked space to store their possessions. Having the vision to see self-storage as the natural solution, they boldly launched Self Storage-Dein Lager GmbH. The troupe—consisting of Martin ...More
    April 1, 2005 Elaine Foxwell Posted in Articles
  • Need a Lift?
    At the time of its inception, financial projections for Staffordshire, U.K.-based De/S/eM Lifts Ltd. indicated the going would be tough. But the company soon realized it had seriously underestimated response from its chosen market: self-storage. “Our original £350,000 sales ...More
    April 1, 2005 Elaine Foxwell Posted in Articles
  • Where It Hurts
    There's no end to the tangible and ethereal dangers we face in this day and age. It's a wonder we endure as a world culture, thriving where we should realistically fail, escaping castigation where it is often warranted, mercifully slipping through the hands of jeopardy. If ...More
    March 1, 2005 Teri L. Lanza Posted in Articles
  • Assume the Sale
    Sometimes the best thing we can do to improve our business is make a minor attitude adjustment or shift our point of view just a degree or two, taking a slightly different perspective of a familiar situation. One example of such fine-tuning in the selling process involves ...More
    March 1, 2005 Tron Jordheim Posted in Articles
  • Construction Corner
    Construction Corner is a Q&A column committed to answering reader-submitted questions regarding construction and development. Inquiries may be sent to construction@ministorage.com. Q: I’m having problems with tenants using the dumpster in the back of my facility to ...More
    March 1, 2005 Posted in Articles, Technology
  • Measure Results for More Profit
    To maximize the effectiveness and financial success of your self-storage operation, you must track and measure the results of your sales and marketing programs. This will help you develop a strategy for consistently improving the operation of your business. Results can be ...More
    March 1, 2005 Brad North Posted in Articles