• Online Marketing Secrets
    THE WORLD WIDE WEB CAN BE A TREMENDOUS TOOL for self- storage owners. The problem is, there are a lot of misconceptions regarding how to use the Internet to market a storage facility. Here are some good ways to make the web work for you and your site. In the storage ...More
    December 1, 2002 Fred Gleeck Posted in Articles, Technology
  • Rumors in Red
    WHILE I AGREE WITH THE ASSERTION OF NOTABLE 1920S JOURNALIST WALTER WINCHELL that "Today's gossip is tomorrow's headline," I prefer the more contemporary rendition of columnist Liz Smith, who wrote, "Gossip is news running ahead of itself in a red satin dress." This ...More
    December 1, 2002 Teri L. Lanza Posted in Articles
  • Overbuilding
    AS WE ALL KNOW, EVERYTHING HAS IT'S CYCLE, and self-storage is no exception. The only surprise is the self-storage upswing has lasted so long. Many operators will say the cycle is not over yet, and we are happy to agree with them. Others, however, are beginning to feel the ...More
    December 1, 2002 Michael L. McCune Posted in Articles, Development
  • New Investment Interest
    Never in the 50-year history of commercial records management has there been the investment interest that exists today. Private-equity funds, investment consortiums and private developers are flocking to this once obscure industry that has always been under the radar for ...More
    December 1, 2002 Cary F. McGovern Posted in Articles
  • U.K. Facility Conversions: Public to Private
    THERE ARE TWO DIFFERENT TYPES OF SELF-STORAGE FACILITIES IN THE UNITED KINGDOM—PRIVATE AND PUBLIC. Owners and prospective owners need to understand the difference between the two and what it takes to convert private storage to public. Private facilities do not allow ...More
    December 1, 2002 Graham Lomax Posted in Articles
  • The Importance of Phone Skills
    A self-storage manager can be courteous, meticulous about paper work, one of the nicest people in town and maintain a spotless facility, but if he doesn't understand how to use the most important tool in the office--the telephone--you end up with an empty facility that ...More
    December 1, 2002 Rebecca McMahan Posted in Articles
  • Maximize Phone Opportunities
    Selling on the telephone (telesales) is an important part of any personal selling program at your self-storage operation. There are many vital ingredients to a successful telesales program and just as many reasons a company would put time and effort into creating, ...More
    December 1, 2002 David Jones Posted in Articles
  • Facility Spotlight: Dare Devil Storage of London
    WOULD ANYONE CONNECT A NAME LIKE RED DEVIL WITH SELF-STORAGE? Probably not. That is precisely why entrepreneurs Angus and Simon Burnett chose the name for their corporation. The name, along with its fiendish image, makes the company memorable. And there's no missing the ...More
    December 1, 2002 Elaine Foxwell Posted in Articles
  • SummersTime Storage LLC
    ROBERT B. SUMMERS DISCOVERED SELF-STORAGE WHILE RESEARCHING BUSINESS OPPORTUNITIES that would generate retirement income and create more time for him to spend with his family. Although he had been involved in other small businesses, Summers wanted one that could provide ...More
    December 1, 2002 Elaine Foxwell Posted in Articles
  • The Risk of Retaining Tenant Keys
    One of a self-storage manager's worst fears is entering his facility one morning to face an angry tenant waiting at the front desk. The tenant is extremely upset because some electronic equipment he had stored in his unit has disappeared, and he wants to know what happened ...More
    December 1, 2002 Amy Brown Posted in Articles