• Marketing Events and Entertaining
    OVER THE PAST THREE AND A HALF YEARS, MY HUSBAND, DAVID, and I have worked for an excellent company whose owner has shown us support in numerous ways. An owner should always be attentive to his managers' creative sides--some of us have great ideas, especially when it comes ...More
    December 1, 2002 Tina Fleming Posted in Articles
  • Hiring, Training and Retaining
    Hiring the best person for the job can be a difficult task when the budget for a salary only allows for cheese and crackers and you want to hire caviar. It is possible to achieve your objective and still stay within budget. But it will take considerable time and effort, ...More
    December 1, 2002 Tammy Ross Posted in Articles
  • Package Deals
    Everyone loves package deals because they provide extraordinary value and a feeling people are getting a better deal than everyone else. A storage facility can purchase a package that includes an entry-access keypad, exit keypad, management software, real-time integration, ...More
    December 1, 2002 Doug Carner Posted in Articles, Technology
  • Online Marketing Secrets
    THE WORLD WIDE WEB CAN BE A TREMENDOUS TOOL for self- storage owners. The problem is, there are a lot of misconceptions regarding how to use the Internet to market a storage facility. Here are some good ways to make the web work for you and your site. In the storage ...More
    December 1, 2002 Fred Gleeck Posted in Articles, Technology
  • Rumors in Red
    WHILE I AGREE WITH THE ASSERTION OF NOTABLE 1920S JOURNALIST WALTER WINCHELL that "Today's gossip is tomorrow's headline," I prefer the more contemporary rendition of columnist Liz Smith, who wrote, "Gossip is news running ahead of itself in a red satin dress." This ...More
    December 1, 2002 Teri L. Lanza Posted in Articles
  • Overbuilding
    AS WE ALL KNOW, EVERYTHING HAS IT'S CYCLE, and self-storage is no exception. The only surprise is the self-storage upswing has lasted so long. Many operators will say the cycle is not over yet, and we are happy to agree with them. Others, however, are beginning to feel the ...More
    December 1, 2002 Michael L. McCune Posted in Articles, Development
  • New Investment Interest
    Never in the 50-year history of commercial records management has there been the investment interest that exists today. Private-equity funds, investment consortiums and private developers are flocking to this once obscure industry that has always been under the radar for ...More
    December 1, 2002 Cary F. McGovern Posted in Articles
  • U.K. Facility Conversions: Public to Private
    THERE ARE TWO DIFFERENT TYPES OF SELF-STORAGE FACILITIES IN THE UNITED KINGDOM—PRIVATE AND PUBLIC. Owners and prospective owners need to understand the difference between the two and what it takes to convert private storage to public. Private facilities do not allow ...More
    December 1, 2002 Graham Lomax Posted in Articles
  • The Importance of Phone Skills
    A self-storage manager can be courteous, meticulous about paper work, one of the nicest people in town and maintain a spotless facility, but if he doesn't understand how to use the most important tool in the office--the telephone--you end up with an empty facility that ...More
    December 1, 2002 Rebecca McMahan Posted in Articles
  • Maximize Phone Opportunities
    Selling on the telephone (telesales) is an important part of any personal selling program at your self-storage operation. There are many vital ingredients to a successful telesales program and just as many reasons a company would put time and effort into creating, ...More
    December 1, 2002 David Jones Posted in Articles