• Inside Self-Storage Magazine 07/2004: Preventive Maintenance
    Preventive MaintenanceLack of attention can give storage a bad name By Bert Brown When you think of baseball, several popular nicknames come to mind, like The Babe (Babe Ruth), Hammerin’ Hank (Hank Aaron) or the Iron Man (Cal Ripkin). Every kid who dreams of making it big ...More
    July 1, 2004 Bert Brown Posted in Articles
  • Inside Self-Storage Magazine 07/2004: The Free Report
    The Free Report By Fred Gleeck As a promotions strategy, self-storage marketers frequently recommend operators use a giveaway item they can distribute to key influential people in their areas, such as apartment-complex managers. The idea is to visit these folks personally ...More
    July 1, 2004 Fred Gleeck Posted in Articles
  • Inside Self-Storage Magazine 07/2004: Renew, Renovate
    Renew, Renovate, Remodel Remarkable products to create an aesthetically pleasing facility By Amy Campbell We all know an extensive marketing program and a good location are key factors to self-storage success. Excellent customer service is equally important. But often, ...More
    July 1, 2004 Amy Campbell Posted in Articles
  • Modular Mini Storage
    Modular Mini Storage By Elaine Foxwell You have purchased the land for your future self-storage facility. It has a good drive-by location, zoning has been approved, and you are ready to build. An easy way to see your project become a reality is with panelized buildings. ...More
    June 1, 2004 Elaine Foxwell Posted in Articles
  • Choosing Your Marketing Method
    Return on Marketing Dollars (ROMD) By Fred Gleeck No matter how much you invest in marketing your storage business, you need to spend intelligently. But before you expend a dime, it’s important to understand the value of your customers. In other words, you should know what ...More
    June 1, 2004 Fred Gleeck Posted in Articles
  • Education, Value and Trust Get the Appointment
    Education, Value and Trust Get the Appointment By Brad North Have you ever picked up the phone and shopped around for a storage unit? This is a great way to discover which sales presentations you like and dislike. If you call enough places, however, you will also find most ...More
    June 1, 2004 Brad North Posted in Articles
  • Impulse Items
    Impulse Items By Gregg Salkovitch In 1914, Edward John Noble came up with a clever idea. His product, Life Savers, was a struggling brand; but he believed if it was placed in front of a drug-store cash register, it could sell well at a nickel. Noble saw this as prime real ...More
    June 1, 2004 Gregg Salkovitch Posted in Articles
  • The Importance of Tenant Identification
    The Importance of Tenant IdentificationUsing card-scanning technology to protect your business and customers By Julia P. Shih In the age of post-9/11, various industries—self-storage included—are finding it necessary to implement heightened security measures, if not for ...More
    June 1, 2004 Julia P. Shih Posted in Articles, Technology
  • Rules of Security Installation
    Rules of Security InstallationAvoiding pitfalls and making the most of gates, access, alarms and camerasBy Chester A. GilliamThese days, self-storage facilities are quite different from those built 10 or 15 years ago. As they have evolved into state-of-the-art facilities ...More
    June 1, 2004 Chester A. Gilliam Posted in Articles
  • The Future of Storage Security
    The Future of Storage Security The basics still reign, though technology increases options By Steve Cooper As the hovercraft slowly descends, the signal from its Little Black Box ID transmitter triggers an acknowledgement and authorization to enter. The bay door slides ...More
    June 1, 2004 Steve Cooper Posted in Articles, Technology