• Keeping Phases Competitive
    This Nationwide Self Storage facility updated its look with new landscaping, gates, signs, painted bollards and refinished metal. If you operate a facility where you have built in phases, do all your customers want to be in the new section? Are you losing customers to the ...More
    October 1, 2002 Posted in Articles
  • $ervice$ a$ Revenue
    Dear Boss,I would like to make some recommendations regarding additional services for our customers and how they might impact our bottom line. Although our original intent was to provide upscale facilities where all these services would be included, we have not been able to ...More
    October 1, 2002 David and Tina Fleming Posted in Articles
  • Identifying Consumer 'Wants'
    GOOD MARKETING, AS EVERYONE KNOWS, IS ABOUT IDENTIFYING CUSTOMER NEEDS AND WANTS. However, if we examine this notion a little more closely, we begin to see that recognizing a need may be a whole lot simpler than distinguishing a want. Identifying wants is often what gives a ...More
    October 1, 2002 Roy Katz Posted in Articles
  • Legal Libations
    YOU'VE DONE THE RESEARCH, POURED OVER THE POPULATION DEMOGRAPHICS, AND THERE IS DEFINITELY A NEED FOR WINE STORAGE IN YOUR AREA. It would make a nice adjunct to your existing facility and entice new customers to view the premises. You have brainstormed a marketing plan and ...More
    October 1, 2002 Elaine Foxwell Posted in Articles
  • Innerspace Storage Corp.
    SURROUNDING BOATS, RVS, AUTOMOBILES AND COMMERCIAL PROPERTY WITH tons of rock sounds like one of the more successful ways to secure a self-storage facility. It certainly is one of the most unusual. Innerspace Storage Corp. operates a publicly bonded warehouse developed in ...More
    October 1, 2002 Elaine M. Foxwell Posted in Articles
  • Metro-Atlanta Rent Survey
    A recent rent survey of 10-by-10 units at 533 self-storage facilities in Atlanta produced interesting results that may be universally applicable to other facilities throughout the United States. Following are the survey's key findings: 1. Private Mini Storage is the price ...More
    October 1, 2002 H. Burton Gay Posted in Articles
  • Consistent Predictable Revenue
    In a time when we have to really search for an investment with significant return, records management and storage consistently have extraordinary yield while building a revenue annuity base that never decreases. Impossible, you say? Let's take a peek at why and how this is ...More
    October 1, 2002 Cary F. McGovern Posted in Articles
  • Five Keys To Success In Marketing Rv Storage
    I RECENTLY BOUGHT A NEW RECREATIONAL VEHICLE (RV). Afterward, I set out to rent storage spaces in both cities where I have homes: Las Vegas and New York. I thought I had a pretty good idea of what worked from my discussions with self-storage operators who offer RV storage, ...More
    October 1, 2002 Fred Gleeck Posted in Articles
  • Protecting Customers' Investments
    WHEN SELF-STORAGE OPERATORS ADD THE SERVICE OF STORING BOATS AND RVS to their businesses, the potential for profit increases. At the same time, the potential for complications is also raised. Because of the nature of recreational vehicles--they're large, motorized or ...More
    October 1, 2002 Liz Martínez DeFranco Posted in Articles
  • 'Brass in Pocket'
    MOST OF YOU HAVE AT LEAST VAGUE RECOLLECTION OF THIS 1979 PRETENDERS HIT IN WHICH CHRISSIE HYNDE PULLS OUT ALL THE STOPS to get her muse to see how "special, so special" she really is. She croons, "I feel inventive. I'm gonna make you notice ... I'm gonna make you see, ...More
    October 1, 2002 Teri L. Lanza Posted in Articles