• Firing Emotional Triggers
    Everything we do has an emotional trigger. No matter how much you hope people are guided by logic and reason, it is often emotion that moves them to act. This is especially true of self-storage customers; so if you know which triggers drive the shopping and decision-making ...More
    October 1, 2004 Tron Jordheim Posted in Articles
  • More Than Soap & Bubbles
    More Than Soap & BubblesSuccess is car-wash construction is all in the planning By Sara Cooper Contrary to the popular saying, “If you build it, they will come,” a successful car-wash site requires a lot more than construction to draw customers. First and foremost, you ...More
    October 1, 2004 Sara Cooper Posted in Articles
  • Sterling Management Services
    Sterling Management ServicesMatching properties with profits By Kimberly Hundley When Sterling Management Services takes on a new project or problem-child facility, you can be sure it won’t resort to a one-size-fits-all solution. Instead, each property’s distinctive ...More
    October 1, 2004 Kimberly Hundley Posted in Articles
  • The Eight Rules of Retailing
    The Eight Rules of RetailingThe 'same old, same old' or something more? By Roy Katz Some travelers seek out gourmet restaurants. Others hunt for historic sites. But when I travel on business, I visit self-storage facilities. I like talking shop with owners and managers. ...More
    October 1, 2004 Roy Katz Posted in Articles
  • Securing Mobile Assets
    Securing Mobile AssetsThe low-down on RV- and boat-storage security By Steve Cooper Running your business is supposed to include fun and profit, right? Somewhere, amid all the considerations facing you as a business owner, evaluate how your security plan is helping you do ...More
    October 1, 2004 Steve Cooper Posted in Articles
  • An Idea Is Born
    During a routine drive about town, people are accustomed to passing a self-storage facility, the car wash down the street, or the local U-Haul rental service around the corner. And most are likely, on some mornings, to frequent the local coffeehouse for that first critical ...More
    October 1, 2004 Elaine Foxwell Posted in Articles
  • The Danger of Creating a Bailment
    The Risks of Boat, RV and Vehicle Storage By Jeffrey Greenberger Ten years ago, people who wanted to store vehicles at self-storage facilities found themselves relegated to a grassy or muddy lot along the back fence or had to place their vehicles in a standard storage unit. ...More
    October 1, 2004 Jeffrey Greenberger Posted in Articles
  • Trees and Potential Property Damage
    Trees and Potential Property Damage By Amy Brown Trees and shrubs contribute to property value by enhancing appearance, reducing noise, cutting energy costs and blocking unsightly views. Unfortunately, trees meant to be part of a facility’s permanent landscape are often ...More
    October 1, 2004 Amy Brown Posted in Articles
  • Trade Gloom for Opportunity
    Trade Gloom for Opportunity By Fred Grauer In Southern California, as May drew to a close, residents prepared for “June Gloom,” a time of the year when much of the state prefers to hibernate rather than go outside to wash cars and have fun. People are down in the dumps, the ...More
    September 1, 2004 Fred Grauer Posted in Articles
  • Climate Control
    Climate ControlKeep it simple By Bert Brown In business, it can be good to think outside the box. The thing to keep in mind, however, is the importance of knowing when to venture forth with new ideas and when to keep things simple. In self-storage, the area of climate ...More
    September 1, 2004 Bert Brown Posted in Articles